Job Title:
Marketing Executive
The Marketing and CRM Executive plays a vital role in supporting the mission of representing and supporting Irish exporters. This is an exciting opportunity for a proactive and detail-oriented professional to combine responsibilities across marketing, digital communications, and CRM management.
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Responsibilities:
* Plan, coordinate, and deliver marketing campaigns across digital and traditional channels to promote IEA initiatives, training courses, events, webinars, and member services.
* Create engaging, informative, and visually appealing content including images, videos, reels, stories, and posts for newsletters, social media, email marketing, website, brochures, and other promotional materials.
* Coordinate marketing collateral with colleagues, including design of promotional materials, member invitations, and post-event communications.
* Monitor and report on campaign performance, providing insights and recommendations to improve reach and engagement.
* Ensure consistency of brand, tone, and messaging across all external communications.
* Provide support to members by responding to queries and facilitating connections with IEA services across our online channels.
* Maintain and update the IEA's CRM system, ensuring accuracy of member and stakeholder data.
* Track, analyse, and report on member and customer engagement, supporting data-driven decision making.
* Segment and manage targeted communications to different member groups, ensuring relevance and value.
* Generate insights from CRM data to identify trends, opportunities, and risks in member engagement.
* Work with colleagues to ensure CRM is fully integrated into event and training promotion, member services, and reporting.
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Requirements:
* Minimum 2-3 years' experience in a similar marketing and CRM role.
* Business-related third-level qualification ideally in marketing, digital marketing, or social media.
* Experience working with WordPress, Canva, social media, email marketing, and CRM databases (HubSpot is an advantage).
* Strong planning and organising skills.
* Creative and ability to produce engaging content, both traditional and digital.
* Problem-solving & strong attention to detail required.
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What You Will Get:
* 23 days annual leave.
* Flexible working arrangements.
* Bike-to-work scheme.
* Employee Assistance Programme.
* Flexibility to work from home part of the working week.