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Acting as a critical pillar for execution within the local market, the role coordinates local marketing activation of centrally created strategies and materials in a cluster organisation. This is a diverse and fast-paced role with a focus on multiple key customer touchpoints.
Serves as the local SPOC for Marketing to other departments in the local structure.
The role coordinates execution of brand marketing activations and interactions in the market, focusing on B2B marketing (online and offline), POS creation and execution, local PR, trade events, and local brand activations such as sponsorships & partnerships.
Purpose and responsibilities of this role:
* Implement all marketing activities guided by the cluster (GB and IE), including online and offline campaigns, website and webshop activation, SoMe, local promotions (D2C). Work closely with agencies.
* Create and localise digital content and print materials to engage customers (visuals, videos, texts) at various touchpoints along the customer journey or for events like fairs and dealer events to support Trade Shop and Marketing Lead.
* Support Trade Shop and Marketing Lead in channel prioritisation, annual plans, and activities such as Black Friday.
* Consult with Lead on spend, coordinate and monitor local marketing and advertising budgets, shop-in-shop displays, and digital activation plans.
* Assist Business Development Managers in translating marketing strategies into effective plans and executing them with the retailer.
* Support Product Trainers and Culinary Experts in running training events and cooking sessions for both B2B and D2C audiences.
* Coordinate local display executions with retailers and production/installation agencies.
* Plan, execute, and participate in trade fairs and customer activation events.
* Present new products, price lists, promotions, etc., to other departments.
* Assist in creating selling tools for the local organisation.
* Ensure effective communication flow to retail partners and employees.
* Handle marketing execution for activities with Service.
Demonstration requirements:
Education:
* Degree or equivalent work experience with evidence of continuous learning.
Experience and competencies:
* 3+ years of relevant experience in a mid-level role; experience in a premium brand or consumer goods industry is a plus.
* Highly motivated, with a mindset for continuous improvement, inspiring others, and working in a target-oriented team.
* Ability to positively engage and influence stakeholders.
* Self-starting and intuitive.
* Highly organised, capable of managing deadlines in a fast-paced environment.
* Creative, able to adapt global campaigns & POS for Irish consumers.
* Commercially-minded.
* Excellent communication and presentation skills in the local language.
* Willingness to travel within the country to build and maintain B2B relationships.
Competitive salary and bonus, with a company car provided.
If you wish to join us and further your career, apply with your full application, telling us “Why Miele” and “Why you!”
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Manufacturing
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