Requisition ID 61987
Position Type FT Permanent
Workplace Arrangement
About Kerry
Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.
About the role
As Product Marketing Director for CIA (Clinical Infant & Adult Medical Nutrition), you will play a pivotal role in our Health "pod team," partnering with product management and RD&A to set the strategic direction for Kerry's Proactive Health portfolio in clinical nutrition. This specialization focuses on delivering science-backed solutions for vulnerable populations—from infant formula to adult medical nutrition—where precision, compliance, and clinical efficacy are critical.
Your responsibility is to integrate global consumer and category insights with healthcare customer and competitor data to craft a vision that positions Kerry as a leader in clinical nutrition. Working closely with the pod team, you'll drive global execution of this strategy and collaborate with regional marketing and sales to develop targeted go-to-market plans, including healthcare-focused campaigns, educational content, tradeshows, and product launches. As the marketing lead for CIA, you will define the competitive playing field and winning strategies, ensuring alignment on value propositions and product blueprints tailored to clinical and medical nutrition needs.
You will work closely with product management and RD&A in the health pod whose roles are to define how to win/how to compete and how to play/can we play respectively. Together the three parties will check and balance each other's actions in order to ensure accountability and alignment as the health pod develops the innovation pipeline and executes the platform strategy.
Key responsibilities
* Define the where to play and right to win for the category segment by synthesizing global consumer and supplement category market trends in a health need state to develop a global approach to capture the most value for Kerry with our science-backed, clinically studied ingredients across supplements, food and beverage and pet categories
* Define new opportunities by developing the Target Product Blueprint, a voice of customer, consumer insight backed document that defines and prioritizes the jobs to be done, value to be gain, specifications to be met.
* Collaborate with the pod team to develop the innovation pipeline through product renovations, research clinical trials and new to the world solutions to meet the needs of defined new opportunities within the target product blueprint.
* Manage continuous growth by creating innovation pipeline that has output every 1, 3 and 5 years correlating with new positioning in horizon one, new research clinical trials in horizon two and new to the world products in horizon three.
* Partner with product management to benchmark new growth opportunities, portfolio gaps, new products, renovations/research clinical trials/ M&A against target product blueprint and recommend a build or buy approach when considering execution.
* In partnership with the pod, determine attractiveness and ROI for each target product blueprint/new product, renovation, research clinical trial or M&A target we investigate by developing the business case and integration planning as relevant to support the focus.
* Develop business cases that critically evaluate, prioritize and balance solution elements (product, service, price, capabilities, technology, etc., ) and facilitate choice in collaboration with the POD around new product/ renovations/ research to ensure the best global solution is made for Kerry
* With the pod team, define a living portfolio of target product blueprints and develop business cases that rank, prioritize and facilitate choice; Provides insight and guidance to ensure new opportunities are in alignment with PAH strategic, volume and financial objectives.
* Lead the health platform "deep dives" including consumer and category market trends, opportunity sizing, competitive analysis and internal capability assessment in order to provide strategic recommendations to the business for the health portfolio
* Identify new growth opportunities and portfolio gaps within the health portfolio and partner with product management to recommend a build vs. buy approach
* Collaborate with pod to develop an aspirational innovation pipeline the defines renovations within horizon one, new clinical trials within horizon two and new to the world solutions within horizon three.
Further Responsibilities
* Own, maintain and evolve Kerry's global positioning in health and all "hero" technologies underneath the health platform
* Create "plug and play" global health content toolkits for mobilization in region
* Lead new product launches for the health platform including creation of value proposition, content creation and integrated marketing campaigns
* Partner with RD&A on internal new product innovation projects, collaborating on the design and strategic objectives of new clinical studies
* Partner with regional marketing leads on thought leadership opportunities such as speaking events and sponsorships
* Engage with sales to follow up on new business opportunities and launches to ensure a healthy opportunity pipeline long term.
* Support market-mapping exercises alongside business development and commercial marketing to advance competitive learnings and articulate market share aspirations.
* Tailor global technology value propositions to segmented customer conversations.
* Manage the health portfolio brand guidelines and trademarks
* Collaborate on M&A strategic with market assessment, business rationale and integration planning as relevant for health platform.
* Collaborate with commercial marketing to manage content, presence and interaction at key conferences, trade shows and scientific events in region.
* Contribute to strategic business analysis projects to support market assessments and new business opportunity identification.
* Partner with our digital marketing team, to ensure our PAH technologies are communicated on our global digital platforms and that they are working optimally for our business.
* Support regular reporting of activities with impact for senior management team and key stakeholders.
* Translate clinical and nutritional science into compelling, customer-relevant messaging.
* Lead digital marketing initiatives including omnichannel campaigns, CRM, and HCP engagement platforms for the respective pod
* Define KPIs and track performance across campaigns and channels
* Provide regular reporting and strategic insights to executive leadership
* Explore emerging channels, digital tools, and personalized content strategies to enhance customer experience
* Integrate customer insights and feedback into marketing planning and execution
* Support KOL engagement, congress strategy, and thought leadership initiatives
* Collaborate with Medical Affairs to develop educational and evidence-based content
Qualifications and skills
Skills
* Excellent communication skills, verbal and written; strong presentation and positioning skills
* Ability to influence without direct authority; Strong entrepreneurial mindset. Ability to effectively navigate in ambiguity.
* Strategic planning experience required. Strategic thinking with the ability to design structure and organize a strategy to create a competitive advantage
* Excellent team and leadership skills, with a proven ability to work cross-functionally at all levels of the organization, engaging with internal teammates towards company goals.
* Lead and facilitate highly efficient meetings and workshops; capable of training sales as well as holding people accountable
* Ability to successfully develop networks and manage stakeholders with clear, trustworthy communication
* Ability to manage several projects at one time with define delivers while demonstrating the competency to prioritize, meet timelines and a track record of getting things done at high level of quality.
* Highly organized, Strong project management and change management skills
Education and Training
* Minimum BS in Business / Marketing with solid years of relevant and progressive experience or MBA with 6+ years in business/marketing
* Master's degree or higher in a related nutrition, medical or food science as it relates to key health platform (Cognitive, Digestive, Immune, Women's and CIA (Clinical Infant and Adult Medical Nutrition)) or category (food, beverage, supplement or pet).
* B2B marketing experience preferred in a global organization.
* Experience in the supplements or nutraceutical/medical nutrition industry preferred.
* Experience working in a matrix organization strongly preferred.
Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (e.g., Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (e.g., purchasing a "starter kit," investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name.
Recruiter #LI-VP2
Posting Type LI