Job Title:
E-commerce Lead
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Description:
This is a key role for a forward-thinking individual who can lead online growth and transform the customer experience in a highly competitive market.
The successful candidate will be responsible for managing the full digital sales lifecycle from enhancing customer journeys and UX design to performance tracking and e-commerce optimisation.
This role suits someone with a strong background in B2B digital commerce and a passion for innovation.
The E-commerce Lead will be a vital link between commercial, marketing, and IT teams, ensuring the digital platform supports business goals while meeting the changing expectations of professional trade customers.
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Key Responsibilities:
* Lead and manage the strategic direction of the company's B2B e-commerce platform to maximise online revenue and user engagement.
* Collaborate with commercial, marketing, and IT teams to align online activity with broader business strategies and customer expectations.
* Identify, analyse and act on key performance metrics to drive growth, improve conversion rates, and increase average order values.
* Continuously evaluate customer journeys to ensure a seamless digital experience across desktop and mobile.
* Coordinate and deliver ongoing improvements in site functionality, UX, SEO and digital marketing.
* Act as project manager for digital transformation initiatives and ensure timely delivery of platform enhancements.
* Stay up-to-date with digital commerce trends and emerging technologies, identifying opportunities to maintain a competitive edge.
* Champion a customer-first digital culture within the organisation.
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Requirements:
* Strong experience in a digital or e-commerce role with a clear focus on B2B online sales.
* Proven ability to develop and implement e-commerce strategies that drive measurable commercial success.
* Demonstrable knowledge of customer behaviour within B2B digital environments.
* Experience with e-commerce platforms (e.g. Magento, Shopify Plus, or custom B2B solutions).
* Competent in analytics tools (e.g. Google Analytics, Adobe Analytics) with strong reporting skills.
* Excellent communication and stakeholder management abilities.
* Project management experience and ability to deliver results in fast-paced commercial settings.
* A proactive mindset with strong problem-solving and commercial acumen.