About the Company
My client is a large, consumer-facing organisation operating at national scale, with a strong direct-to-consumer model and a growing portfolio of subscription and regulated financial products. The business is currently investing heavily in digital capability as part of a broader commercial and transformation programme, with performance marketing and e-commerce at the centre of its growth strategy.
About the Role
They are now seeking a PPC Manager to join their digital team in a newly created role, reporting into senior digital leadership. The position sits within a high-performance, target-driven environment and offers strong exposure to cross-functional teams including marketing, product, pricing, analytics and technology. The role is Dublin-based with a hybrid working arrangement.
Responsibilities
* Plan, execute and optimise paid digital campaigns with a strong emphasis on PPC across platforms such as Google Ads, Microsoft Ads and other performance media channels
* Manage day-to-day performance of paid search activity, ensuring campaigns are structured to deliver against lead generation, conversion and ROI targets
* Support digital brand campaigns across display, video, audio and streaming platforms to drive awareness and reach at scale, while maintaining alignment with overall brand strategy
* Deliver and support lower-funnel digital activity including paid search, paid social and retargeting initiatives designed to drive acquisition and conversion
* Contribute to conversion rate optimisation initiatives through A/B testing, experimentation and on-site performance improvements
* Own performance reporting across paid media and website activity, using analytics tools to track, analyse and interpret results
* Monitor and optimise key performance metrics including CTR, CPC, conversion rates, ROAS and customer lifetime value
* Support the management and tracking of digital advertising budgets to ensure spend is efficient and aligned with performance goals
* Work closely with marketing, content, product and development teams to ensure campaigns are integrated across channels and customer touchpoints
* Apply attribution models and advanced analytics techniques to understand the customer journey and inform optimisation decisions
* Support customer acquisition, retention and renewal strategies through targeted digital campaigns, cross-sell and up-sell initiatives
* Ensure all digital activity complies with relevant regulatory, data protection and privacy requirements
* Stay informed on emerging digital marketing trends, platforms and technologies, bringing forward new ideas where appropriate
Qualifications
* A degree in Marketing, Digital Media, Communications or a related discipline, or equivalent professional experience in digital performance marketing
Required Skills
* Proven hands-on experience managing and optimising PPC campaigns across major platforms
* A strong track record of delivering both upper-funnel digital brand activity and lower-funnel performance campaigns
* Practical experience with conversion rate optimisation, testing frameworks and experimentation methodologies
* Strong working knowledge of paid media platforms such as Google Ads, Meta, LinkedIn and programmatic tools
* Experience using analytics and reporting tools such as Google Analytics and performance dashboards
* Demonstrated ability to manage and optimise sizeable digital advertising budgets with a focus on ROI
* Experience working with customer lifecycle strategies, including acquisition, retention and renewal
* Familiarity with regulatory or compliance-driven marketing environments, particularly within financial or regulated sectors, is advantageous
* Excellent written and verbal communication skills, with the ability to present insights clearly to senior stakeholders
* Strong organisational skills and the ability to manage multiple priorities in a deadline-driven environment
Preferred Skills
* Commercially focused, with a clear understanding of how digital performance impacts business outcomes
* Comfortable operating in a fast-moving, evolving organisation with shifting priorities
* Able to think strategically while remaining highly execution-focused
* Self-motivated, proactive and comfortable taking ownership of workstreams
* Curious, analytical and motivated to continuously improve performance
* Collaborative and confident working across teams and disciplines
* Resilient, adaptable and positive in the face of change
* Strong interpersonal skills with the ability to build effective working relationships at all levels