Contract Type: Full-time, Permanent (hybrid role, 50% remote)
Location: Ireland, Dublin
The Recruitment and Marketing Manager will be responsible for developing a global, bespoke recruitment and marketing strategy specifically for Ireland. This role involves close collaboration with UCD and new multi-articulation partners to achieve enrolment and revenue targets for DISC through the portfolio of international pathway programs delivered in Ireland.
This role requires 2 days per week on site at Dublin International Study Centre.
ABOUT THE ROLE
1. In collaboration with internal and external stakeholders, produce a student recruitment strategy for all in-person and online programs delivered by Study Group in Ireland. The strategy should include drivers for growth including markets, products, and channels.
2. Ensure timely execution and tracking of the annual student recruitment plan to achieve applicant and revenue targets.
3. Provide regular insights and reports on the effectiveness of recruitment strategies to stakeholders including senior management and partner universities.
4. Develop and maintain strong relationships with partner university student recruitment teams.
5. Ensure a comprehensive programme of collaborative recruitment activities is agreed with all university partners and that activities are completed successfully and on time.
6. Support the expansion of Study Group’s agent footprint by helping to identify additional agents to recruit into Ireland.
7. Work closely with marketing and communications teams to create materials that appeal to prospective students and partners and showcase Ireland as a desired study destination across all target markets/segments.
8. Use data and feedback to continuously improve recruitment efforts and partner relationships.
9. Provide ongoing training and support for recruitment teams and agents globally.
10. Monitor and evaluate agent performance in conjunction with in-country sales leaders and the Agent Management team.
11. Support business development colleagues to develop new partnerships within Ireland.
12. Support the product development process as the subject matter expert for Student Acquisition.
13. Manage budget control, including scholarship allocations.
14. Align with the company's mission, vision, values, and strategy, ensuring they are translated into action through performance goals, communication, and feedback processes.
ABOUT YOU
1. Experience working with education agents recruiting to programmes delivered in Ireland.
2. Effective communication skills and the ability to influence university decision-making processes.
3. B2B or Channel Sales experience preferred.
4. Comfortable in high-pressure environments.
5. Excellent presentation, communication, and interpersonal skills.
6. Strong organisational skills with the ability to meet deadlines and targets.
7. Ability to work independently and as part of a team.
8. Proficiency with CRM and data analysis tools like Salesforce, Power BI, etc., to understand pipelines and business trends.
9. Knowledge of international education systems.
10. Experience with Salesforce.com or other CRM tools, e.g., Power BI.
ABOUT US
Study Group is a leading international education provider dedicated to helping students worldwide, creating brighter futures and reaching their full potential. Through university partnerships and various face-to-face, online, and hybrid programs, we provide the resources and guidance students need to succeed. Our global network ensures top educational services, and our Insendi platform delivers innovative digital learning experiences with advanced digital tools.
ORGANISATIONAL COMPLIANCE
We uphold high standards in safeguarding, which is crucial for enabling the best student experience and outcomes. Checks for successful applicants include Criminal Background, References, ID and Right to Work, and Education Verification. We are committed to diversity and equal opportunity, selecting candidates based on skills and experience. All information will be kept confidential and secure. Please see our Privacy Policy.
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