House 2 Home is seeking a talented and driven Head of Marketing & Innovation to lead our marketing function and support our vision of delivering best-in-class home energy and retrofit solutions. Reporting directly to senior management, this is a unique opportunity to shape our brand, drive market growth, and lead innovation across the company.
Key Responsibilities:
Marketing Leadership & Strategy
* Develop and execute the company's marketing strategy across digital and traditional channels.
* Lead brand development, messaging, and campaign planning to drive demand and market awareness.
* Manage the full marketing funnel, from acquisition and engagement to lead nurturing and handover to sales.
* Oversee content creation, social media presence, and storytelling across all platforms.
Digital Marketing & Analytics
* Manage paid social, PPC, SEO, and conversion optimisation activities.
* Monitor campaign performance and provide regular reporting and insights to senior leadership.
* Drive continuous improvement through A/B testing, data-driven decision-making, and performance optimisation.
Innovation & Technology
* Oversee the company's full technology stack, including Salesforce CRM, marketing automation tools, and integrated platforms.
* Work cross-departmentally to improve workflows, drive efficiencies, and introduce new digital tools.
* Identify, evaluate, and implement innovation opportunities that support business growth.
Team & People Management
* Lead, mentor, and develop the in-house marketing team.
* Foster collaboration across sales, operations, surveying, and management teams.
* Support a high-performance culture focused on creativity, accountability, and continuous improvement.
Partnership & Agency Management
* Manage relationships with external marketing, creative, and digital agencies.
* Oversee strategic partnerships and co-marketing initiatives that support brand growth.
* Ensure all external deliverables align with timelines, budgets, and brand standards.
Project Management
* Lead multi-stakeholder projects from concept to delivery.
* Coordinate internal and external teams to ensure smooth execution of campaigns and innovation initiatives.
* Provide structured planning, documentation, and communication to keep projects on track.
What We're Looking For
* Minimum 5 years' experience in a senior marketing role.
* 3rd level degree in a relevant field.
* Strong experience in digital marketing, analytics, and campaign optimisation.
* Proven ability to lead teams and manage cross-functional collaboration.
* Experience implementing or managing CRM platforms (preferably Salesforce).
* Excellent communication, organisation, and project management skills.
* Creative mindset with the ability to bring new ideas to life.
* Comfortable working in a fast-paced, hands-on environment.
Job Types: Full-time, Permanent
Pay: €50,000.00-€70,000.00 per year
Benefits:
* Additional leave
* Bike to work scheme
* Company events
* Company pension
* On-site parking
* Wellness program
Education:
* Bachelor's (preferred)
Experience:
* Senior Marketing : 5 years (required)
* Marketing Automation : 1 year (required)
Work authorisation:
* Ireland (required)
Work Location: In person