Senior Campaign Manager, Paid Media – EMEA
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Dublin, Ireland (Hybrid 3 days per week in office)
We are looking for a Senior Campaign Manager to oversee the EMEA paid media strategy and execution across UKI, DACH, Nordics, France, Spain, and Italy. The role is based in Dublin (or London) and plays a critical part in our shift from global‑to‑region‑and‑country‑level paid media management, ensuring faster optimisation, improved ROI, and market‑specific performance across all paid channels.
How You’ll Make a Difference
* Transform workflows by putting AI at the center, building smarter systems and ways of working from the ground up.
* Strategic Media Planning: develop and lead the quarterly paid media planning process across EMEA markets, prioritising high‑ROI countries and aligning to pipeline and revenue goals.
* Country‑Level Optimisation: own campaign pacing, forecasting, and funnel performance by country to drive faster optimisation cycles and higher returns, while maintaining connectivity to global strategy and best practices.
* Channel Oversight: manage cross‑channel execution (search, social, programmatic, ABM, native, and emerging), balancing brand and performance KPIs while improving cost efficiency.
* Localisation & Creative Relevance: ensure all creative is tailored to EMEA audiences – accounting for language needs by country, and relevancy. Maintaining an evolving asset library,and reporting on performance by country.
* Cross‑Functional Collaboration: partner with global and local teams (Integrated Marketing, Web, Lifecycle, Marketing Ops) to ensure media plans are fully integrated and trackable.
* Insights & Reporting: deliver country‑specific media insights,identifying gaps, trends, testing opportunities to improve lead quality and conversion across the funnel.
* Risk & Compliance: reduce executional risks through ow local oversight of tracking, tagging, legal review, and platform compliance - ensuring all campaigns meet regulatory standards.
* Agency and Publisher Management: oversee the relationship and performance of our media agency and publishers across EMEA, ensuring alignment with strategic goals,efficient execution of campaigns, and continuous optimis of paid media investments.
What Success Looks Like
* Drive qualified leads and pipeline in priority EMEA markets, aligning media spend to revenue goals.
* Build country‑level paid media plans tailored to Market needs and performance.
* Continuously test, learn and refine across paid search, social, and programmatic to improve performance.
* Partner closely with the EMEA Marketing team to ensure campaigns' are aligned and impactful.
* Monitor spend daily and adjusting allocations across countries to hit quarterly targets efficiently.
* Deliver actionable insights, dashboards and wrap‑ups that guide future planning and stakeholder decisions.
* Lead external partners with clear KPIs, performance accountability and consistent communication.
* Ensure campaigns are GDPR‑compliant and appropriately localised in creative, language and targeting.
Why You’ll Love This Role
* Opportunity to build and scale a strategic EMEA paid program for a high‑growth marketing technology leader.
* Ability to make a direct revenue impact through a high‑visibility program.
* Collaborative environment with cross‑functional exposure across Marketing, Sales and Product teams.
* Career growth path as the program and team expands.
* Autonomy to shape and direct strategy with support from leadership.
Who You Are
* 5+ years of experience in paid media strategy, planning and performance marketing with significant EMEA market exposure.
* You’ve already experimented with AI in work or personal projects, and you’re excited to dive in and learn fast. You’re hungry to responsibly explore new AI tools and workflows, finding ways to make work smarter and more efficient.
* Solid understanding of paid, earned and owned media strateg is and tactics, and how they all work together.
* Expertise in managing large budgets (10M+) and performance across multiple channels including Google Ads, LinkedIn, Meta and programmatic platforms.
* Proven success optimizing for revenue goals (pipeline, ROAS, CPL) at a country level.
* Detail‑oriented and strong quantitative skills with advanced Excel experience to manage complex data sets across multiple sources, e.g. Google Analytics, Salesforce.
* Excellent organisational, time management and collaboration skills with ability to manage and prioritise multiple projects.
* Comfortable in a fast‑pace, agile and high‑growth environment with ability to navigate gray using and streamling workflows.
* Exceptional cross‑functional collaboration and stakeholder management experience.
* Deep understanding of GDPR and local media compliance requirements.
* Fluent in English.Proficiency in another European language (e.g. French, German, Spanish) a bonus.
* Bachelor’s degree in Marketing, Business or related field directed work experience accepted.;
Base Pay Range: €64,000–€96,000 EUR
Klaviyo is committed to equal opportunity and non‑discrimination. We do not discriminate on any basis protected by law.
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