OverviewWe're looking for a mid-to-senior Media Planner / Performance Planner to join our team.The role focuses on media planning, strategy, and campaign oversight across key clients, working closely with client services, creative, and data teams.This is a planning-led role, ideal for someone comfortable owning media thinking end-to-end.Key ResponsibilitiesLead digital media planning across multiple campaigns and clientsTranslate client objectives into clear media strategies, channel mixes, budgets, and phasingCreate robust media plans with clear rationale and strategic thinkingProvide platform guidance across Meta, Google suite, TikTok and other key digital channels, grounded in best practiceReview in-platform performance and guide optimisation directionSupport and work alongside a small digital/performance teamFeed performance insights back into future planningRequired Experience4–7+ years experience in digital media planning or performance planningStrong experience planning across Meta,Google and key digital channelsDeep understanding of both performance and traditional media, with an understanding of full funnel campaignsComfortable with analytical analysis and using digital metrics to shape media planningAgency experience preferredConfident communicator with strong strategic thinkingComfortable managing multiple workstreamsContacts with key media houses and publishers is a bonusProven experience leading performance-led campaigns, aligning media strategy to commercial outcomes, with a strong track record of driving ticket sales and revenue at scaleStrong understanding of new ad formats, measurement and innovation opportunities with media platformsBuild relationships with key platformsDeep understanding of audience strategy, with proven experience integrating first-party data, audience segmentation and lifecycle thinking into media planning and activationAbout 53Six53Six is an independent sports marketing and creative agency working with leading rights-holders, brands, and broadcasters across Ireland, the UK, Europe and the Middle East.We combine strategy, creative, content, media, and data to help our partners grow audiences, drive revenue, and build long-term fan engagement. Our work spans ticketing, brand campaigns, sponsorship, digital performance, and content production