COMMUNICATIONS SPECIALIST – RED BULLREPORTING TO: HEAD OF MEDIA NETWORK PURPOSE OF THE ROLE The Communications Specialist leads the execution of Red Bull Ireland's communications activity, bringing the brand to life through compelling storytelling and memorable media experiences. Reporting to the Head of Media Network, this role delivers communications plans across culture, sport and brand initiatives, in line with the overall business strategy.Working collaboratively with internal teams and external partners, the Communications Specialist drives earned media activations and develops creative experiences that excite and inspire. They ensure consistent, on-brand messaging across all touchpoints and play a hands-on role in translating strategy into communications that build awareness, relevance and affinity for Red Bull.The role leads the day-to-day delivery of earned media activity for events, athletes, artists, content projects and product initiatives, building and maintaining strong relationships with Irish media across sport, news and culture. Through strong coordination, creativity and attention to detail, the Communications Specialist helps ensure Red Bull stories are experienced, shared and amplified authentically across the Irish media landscape.KEY RESPONSIBILITIES Communications Execution & StorytellingLead execution of earned media activations that drive positive conversation about Red BullIdentify news-worthy opportunities and compelling storylines that appeal to an 18-24 y.o. audienceTranslate marketing initiatives, events and ideas into engaging media stories, campaigns and experiences that drive positive word-of-mouthWork with external partners to support media outreach, content delivery and events within agreed budgetsMedia RelationsBuild and maintain strong relationships with Irish mediaIdentify and prioritise key "Media That Matter" to maximise earned media impact and relevanceMarket Insight & CollaborationAct as the eyes and ears of the brand by monitoring media & trendsCollaborate closely with internal teamsSupport alignment with HQ by sharing local insights, learnings and best practicesContribute to innovation in communications execution by testing new approaches, formats and platforms including seeking out earned social media coverage to drive big and bold awarenessMeasurement & EvaluationTrack and review earned media performance against agreed objectives and KPIsAnalyse coverage, sentiment and impactShare learnings and insights with internal teams to inform future activityApply insights to refine approaches, improve execution and strengthen future outcomesEducation and Experience An established communications professional with strong relationships across the Irish media landscape3 years' experience in Communications, PR in Marketing or Media led companiesExperience executing projects and securing reach & engagement via earned media amplificationSkills & KnowledgeStrategic mindset for positioning initiatives to drive message pull-through via earned mediaStrong storytelling instinct, with the ability to identify stories that have genuine media potentialPersonable, confident and comfortable building and maintaining media relationshipsA collaborative team player who works effectively across internal teams and external partnersPassion for and strong affinity with the worlds of sport and cultureEmployment for the successful applicant will be with Richmond Marketing who operates as the Distribution Partner for Red Bull in Ireland.ABOUT RICHMONDAt Richmond, we don't just build brands—we ignite them. As Ireland's leading trend-spotting premium brand builder, we've been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don't just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we're about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.