Role DescriptionThis is a full-time hybrid role for a Marketing Automation Specialist. The role is based in Dublin with the flexibility for some work from home. The Marketing Automation Specialist will be responsible for implementing and managing marketing automation platforms, driving lead generation initiatives, analyzing marketing data to improve campaign performance, and coordinating with the marketing team to enhance overall marketing strategy. Day-to-day tasks include configuring workflows, developing and executing automated marketing campaigns, tracking lead engagement, and generating reports on the effectiveness of marketing efforts.QualificationsMarketing Automation and Lead Generation skillsExperience with Marketing Analytics and Web AnalyticsStrong Marketing skills and ability to collaborate with marketing teamsExcellent analytical and problem-solving abilitiesProficiency with marketing automation tools (e.g., HubSpot, Marketo) and CRM systemsAbility to work independently and as part of a teamBachelor's degree in Marketing, Business, or related fieldExperience in the recruitment or staffing industry is a plus