WHAT DOES A CORPORATE COMMUNICATIONS MANAGER DO?
Updated: Jan 02, 2025 - The Corporate Communications Manager drives the development of strategic communication plans, ensuring alignment with brand objectives and timely execution across all channels. Leads the creation of audience-centric materials and manages communication projects, from executive messaging to product launches. Continuously refines strategies based on data-driven insights to enhance engagement and effectiveness in internal communications.
A Review of Professional Skills and Functions for Corporate Communications Manager
* Communication Oversight: Work with the head of department to oversee all of their external communications.
* External Communications: Oversight of all external communications
* Website Management: Design, execution, and maintenance of a new corporate communication-focused website
* Material Production: Production of materials for external and internal use to support the firm's ESG and SDG objectives
* Strategic Communication: Work with the CEO to communicate the firm's strategy, business plan, and objectives to staff and to promote and embed the firm's purpose, values, culture, and behaviors.
* Drafting Assistance: Assist in the drafting of regular CEO messages to staff
* Channel Development: Develop new channels of communication between the CEO and colleagues.
* Media Relations: Drive proactive media relations campaigns that lead to positive press coverage
* Media Pitching: Pitch, pitch, and more pitching to reporters across the US and securing top-tier media coverage
* Press Material Drafting: Draft press materials, including messaging, media pitches, briefing notes, and media alerts
3. Corporate Communications Manager Responsibilities
* Material Creation: Craft and write communications materials for internal employees and external audiences.
* Message Delivery: Convey messages issued by the Group to its audiences, such as employees, media, channel partners, and the general public.
* Content Preparation: Prepare/review presentations, media bytes, news feeds, talking points, company circulars, website updates/posts, etc., and any others as required on behalf of the Group.
* Media Monitoring: Explore media, keeping abreast of news and events in the market.
* Feedback Management: Appropriately respond to messages or feedback directed at the Group on open public forums.
* Issue Management: Manage communications around complex issues.
* Training Development: Train key spokespersons and executives for speaking opportunities.
* Team Collaboration: Collaborate with the Corporate Communications team to write internal newsletters and communications.
* Project Coordination: Work with various divisions within the company to gather data and information, manage internal schedules and editorial calendars, and handle various internal communications special projects.
* DEI Support: Support ongoing Diversity, Equity, and Inclusion communications, including gathering information and writing newsletters, coordinating events, drafting intranet postings, and working with the social media team to align internal and external messaging.
4. Corporate Communications Manager Accountabilities
* PR Support: Support the Head of PR on corporate, crisis, and policy communications.
* Strategy Development: Responsible for driving the proactive communications strategy for Trust & Safety.
* External Communications Management: Responsible for managing external communications regarding sensitive and high-risk media and user issues.
* Strategic Counsel: Act as counsel for cross-functional partners on communications considerations for corporate, brand, and policy changes that will affect matters of reputation.
* Best Practices Advising: Advise on best practices and communications guidelines for general support queries related to sensitive, high-risk user issues.
* Policy Expertise: Be the subject matter expert on policy-related issues for the global Depop PR team.
* Drafting and Training: Draft statements and messaging, support the broader comms team on training and briefing media spokespeople on corporate as well as policy issues.
* Social Media Management: Manage social channels and work with teams across the company to increase engagement and followers.
* Customer Communications Management: Manage customer communications and work with teams across the business to educate & engage the customer base.
* Content Development: Work with the Marketing and Operations team members to develop and post content and continuously review site capabilities with a view to enhancements.
5. Corporate Communications Manager Functions
* Project Coordination: Plans, coordinates, and documents project updates ensuring DMCI brand awareness through press releases and other media tools.
* Corporate Communications Management: Handles corporate communication needs of the company including preparation of newsletters, updates of the website, and news releases to newspapers.
* Internal Coordination: Coordinates with operations on project updates to include as part of the company newsletter and posting on the DMCI website.
* Legal Coordination: Coordinates with Corporate Legal Counsel and Compliance in the issuance of any press release or handling of third-party/employee complaints against DMCI.
* Website Improvement: Recommends improved presentation of the Company Website.
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