Marketing Analyst Job Description
Ancestry empowers journeys of personal discovery by leveraging data-driven insights. As a Marketing Analyst, you will play a pivotal role in transforming our marketing investments to drive maximum value.
The ideal candidate will possess strong analytical skills, experience with machine learning and statistical methods, and the ability to translate complex data findings into strategic recommendations.
* Design and execute analytical solutions across initiatives such as Marketing Mix Modeling (MMM), segmentation, and pricing optimisation.
* Develop and scale time series models to forecast funnel conversion, demand, and performance KPIs.