Job Title: Customer Insights & Data Planning Lead Location: Hybrid, Ireland. Job type: Full-time Permanent.
Overview: Our client is Ireland's fastest growing and most innovative online brokers with an exciting new opportunity for a proven expert in Customer Insights & Data Planning to join their growing Marketing Team. You will translate behavioural segmentation into actionable insight and campaign strategies and champion test-and-learn principles across marketing, ensuring hypotheses are grounded in behavioural insight.
Key Responsibilities:
* Provide strategic oversight of data and marketing technology integrations to ensure segmentation and CRM systems are aligned and enable accurate targeting and reporting.
* Develop segment performance scorecards, incorporating engagement, conversion, and retention metrics.
* Build and maintain behavioural journey maps identifying key drop-off and trigger points.
* Produce test-and-learn roadmaps, ensuring results are statistically valid and actionable.
* Deliver regular performance insights and strategic recommendations to inform CRM optimisation and proposition development.
* Collaborate with CRM and proposition teams to align comms with behavioural driver.
* Partner with Data Engineering and Marketing Automation teams to identify and prioritise integration improvements.
* Any other ad-hoc duties as deemed appropriate.
Candidate Experience & Qualifications:
* Minimum of 5 years' experience in relevant Marketing Insights & Data Mgmt role.
* University Degree in Marketing, Information Technology, PR, Business Studies/Management, or related fields.
* Deep understanding of customer segmentation, LTV, and churn metrics.
* Translate insight into hypotheses, test briefs, and communications strategy.
* Strong analytical capability - comfortable with SQL and data visualisation; able to brief and interpret more complex modelling work (Python/R familiarity desirable).
* Experience turning segmentation and behavioural data into marketing actions.
* Excellent communicator - can turn complex analysis into clear, actionable narratives.
* Experience with CRM platforms (e.g., Salesforce, Adobe, HubSpot) and understanding of automation workflows.
* Comfortable collaborating with technical teams to align data flows and reporting structures.
* Excellent written and verbal communication skills, able to work cross-functionally.
Additional Competencies & Skills:
* Commercially minded and target driven by achieving exceptional results.
* Innovative, ambitious and driven to make an impact through data and analytics.
* Confident team-player, who wants to drive change by challenging the status-quo.
* Ability to prioritise activities and multi-task, with drive to optimise the level and quality of service delivery.
* Excellent interpersonal skills and an ability to communicate effectively with senior stakeholders and management.
* Self-motivated, with a clear ability to use own initiative.
NB: All potential candidates must hold a valid working visa and be currently living in Ireland to be considered.
This is a great opportunity to join a company that's at the forefront of their industry that offers strong career development and growth prospects.
Salary + package will depend upon relevant experience. For a confidential discussion, feel free to contact Ken Carney by email