Overview
Körber Pharma Software is a leading provider of software solutions for the pharmaceutical and biotechnology industries. We are seeking an experienced leader to shape and future‑proof our global marketing function.
Location
Porto/Dublin
Tasks & Responsibilities
Software Marketing Strategy
Develop and implement a global marketing strategy for the entire software and service portfolio.
Build a clear and differentiated solution and product narrative across all relevant target audiences and channels.
Identify market opportunities through market, customer and competitive analyses, deriving strategic growth initiatives.
Go-to-Market & Product Marketing
Own go-to-market strategies and launch of new releases, services and products.
Develop value propositions, messaging frameworks and use‑case‑driven content.
Collaborate closely with Product Management, Services and Sales to ensure effective portfolio positioning.
Demand Generation & Pipeline Growth
Plan and manage international marketing campaigns for software and services to drive lead generation and accelerate pipeline growth in collaboration with the central digital marketing team.
Further develop data‑driven marketing processes and marketing automation.
Own performance‑relevant KPIs such as pipeline contribution, conversion rates, CAC and marketing investment efficiency.
Storytelling & Digital Marketing
Ensure a consistent, customer‑centric storyline across all touchpoints.
Create compelling value propositions, product descriptions and thought‑leadership content for a global audience.
Advance the digital presence (website, SEO/SEM, social media, paid ads).
Content Excellence & Sales Enablement
Develop global marketing and sales collaterals.
Ensure efficient delivery and use of these materials across all target markets.
Build and manage a professional sales‑enablement framework, including training for new products and solutions.
Team Leadership & Organization
Lead, coach and develop the software marketing team.
Establish clear roles, processes and KPIs in line with the global function.
Manage the marketing budget and allocate resources efficiently.
Cross‑Functional Collaboration
Partner closely with Sales to achieve joint pipeline targets and strengthen sales enablement.
Foster a collaborative, results‑oriented working culture in cross‑functional projects (Sales, Product Management, Communications, Services).
Provide regular reporting to executive leadership on marketing performance, market developments and competitive landscapes.
Profile
Professional Qualifications
Degree in Marketing, Business Administration or a comparable field.
Several years of experience in senior marketing roles, ideally in the pharma, biotech or life sciences environment.
Proven expertise in go‑to‑market, product marketing, demand generation and complex B2B buyer journeys.
Experience with data‑driven marketing and modern marketing tools and automation systems.
Strong KPI and performance orientation.
Experience collaborating with international, cross‑functional teams.
Personal Competencies
Strategic thinker with strong execution skills.
Leadership personality with the ability to inspire and develop teams.
Strong analytical skills, KPI orientation and strategic mindset.
Creative thinker with strong storytelling and communication abilities.
High level of ownership, initiative and results orientation.
Strong execution power and proactive working style.
Excellent English skills.
Equal Opportunity Statement
We value diversity and therefore welcome all applicants – regardless of gender, nationality, ethnic or social origin, religion/belief, disability, age, sexual orientation and identity, and any other protected status.
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