Primary objective of the job:Seagreen's objective is to provide a unique, customer- centric shopping experience, whilst delivering excellent commercial performance. The business is ambitious, and sales driven, with a major focus on creating an exceptional retail environment across all sales channels.The role of the Assistant Store Manager is to ensure Seagreen achieves targeted performance levels in customer service, brand awareness and across all financial dimensions inc revenue, stock inventory, margins, profit and cash flow, store operations, merchandising, marketing and human relations.Main Duties and Responsibilities:v Business performance: targetsWork personally and with the sales team in driving the achievement of store targets (daily, weekly, monthly, quarterly and annually) to include revenue, stock inventory, margins, profit, cash flow and customer service levelsv Sales team management -Sales staff recruitment, rostering, training, ongoing appraisals, coaching and counselling to provide a results driven, customer orientated sales team. Ensure compliance of company policies and procedures. Ensure all staff dress and are styled to the standards expected by a leading Fashion brand.v Store Operations:-Responsible for the day-to-day running of both stores, including store presentation, daily merchandising plans, stock replenishment and rotation and sales staff duties.v Customer Service:Identify current and future customer requirements by developing a rapport with existing and potential customers. Deal with customer returns and complaints when they arise. Maintain ongoing communication with customers through various communication channels.v Customer satisfactionEnsure the customer experience is best-in-class through leveraging staff training and development (including excellent interpersonal skills and best practice selling techniques)v Product Portfolio & Merchandising -Manage the product portfolio adhering to the Seagreen brand values and financial objectives including the co-ordination of stock orders, deliveries, RRP's and Merchandising.v Margins & Pricing –Liaise with General Manager on suggested RRP's, margins, and discounts during sale periods. Ensure retail pricing is in line with competition nationally and online, whilst on average delivering required margin.v Internal controlsTogether with General Manager, ensure internal controls and quality standards are adhered to across the stores and business.v Best Practice –Demonstrate best practices through hands on role modeling of excellent customer and staff interaction and living the brand values.v Stock Management –Responsible for maintaining stock levels, stock transfers and liaising with the buying team on future and in season order requirements.v Operations -Manage (a) the ongoing operations of the store to deliver a high standard of store presentation and (b) organization of back office to ensure an efficient and tidy workspace in place.v Catch all -Any other related management and administration duties