Digital Marketing and Sales Executive
Our client, a high-profile organisation in Limerick & the wider mid-west region, is expanding their team and has engaged Cpl to recruit an experienced Digital Marketing and Sales Executive.
The Role:
Reporting to the Marketing & Sales Manager, the Digital Marketing and Sales Executive will manage social media and online activities to engage audiences, boost brand and event awareness, and maintain high customer service standards. The role includes analysing visitor data, developing new marketing strategies, assisting with sales calls, and supporting special projects and general marketing duties.
Responsibilities:
* Create and execute comprehensive digital marketing strategy aligned with overall business goals and calendar of events including organic and paid social media, Google Ads, email marketing, plasmas and website.
* Utilize Google Ads Grant for paid advertising opportunities.
* Create engaging content for all social media platforms considering key moments throughout the year.
* Implement paid social media advertising campaigns in line with budgets.
* Oversee digital marketing campaigns.
* Plan and execute email marketing campaigns in line with calendar of events.
* Analyse and segment customer email lists for targeted email marketing campaigns.
* Create automated campaigns to engage lapsed customers, abandoned carts and new potential customers.
* Collaborate with web development teams to implement any required changes and improvements.
* Proactively review the company website for possible improvements.
Skills & Experience:
* Excellent verbal, written, oral and digital communication skills.
* Strong visual communication skills with an eye for detail.
* A passion for and demonstrated commitment to working in the arts.
* A strong work ethic; good knowledge of people management practice.
* Strong organisational and management skills, written and verbal.
* The ability to troubleshoot, prioritise and work under pressure.
* Self‑motivation and the ability to manage time effectively and efficiently.
* Extensive knowledge and use of popular social media platforms.
* Experience creating campaigns and managing social media and digital advertising.
* General web proficiency, knowledge of Google Analytics, Google AdWords and WordPress.
* Creative copy writing and content creation ability.
* Excellent communication and interpersonal skills.
* Excellent attention to detail including proof‑reading and editing skills.
* Excellent customer service skills.
* Ability to work on own initiative and as part of a team.
* An interest in and understanding of the entertainment industry in Limerick & Ireland.
* Knowledge of MS Office packages.
* Excellent IT skill in website development and content creation.
* Proven ability in collecting and analysing data and in producing reports.
* Use of platforms including Mailchimp and Canva.
* Experience creating TikTok content.
The Offer:
This is a permanent onsite role based in Limerick, with base salary depending on experience, expected to be in the €30K – €34K range plus benefits package.
How to Apply:
Orlaigh FitzGerald‑Quinn in Cpl Limerick: 085 801 7135 or email CV to [email protected].
For a full list of our open jobs, visit cpl.com.
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