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National account manager retail

Teeling Whiskey Company
National account manager
Posted: 17 October
Offer description

Key ResponsibilitiesOwn and grow relationships with national retail chains (supermarkets, liquor retailers, convenience stores, etc.), ensuring brand listings, promotions, and visibility in all key trade outlets.Negotiate commercial agreements, Joint Business Plans (JBPs), promotional deals, pricing, and allowances with national retailers in line with company strategy and margin goals.Drive sales volume, revenue, margin and market share against agreed targets for the off‑trade channel.Develop and execute account plans per retailer, including annual and promotional plans, launches, range reviews, merchandising, display, activation, secondary placements, in‑store visibility, etc.Monitor and analyse performance of accounts (sales, distribution, inventory, promotions), using retailer data, off‑trade market data, consumer trends, competitor activity to inform strategy and corrective action.Work cross‑functionally with Marketing, Supply Chain, Finance, Brand & Trade Marketing teams to ensure alignment on forecasts, stock availability, merchandising / POS material, in‑store execution, etc.Forecast demand, plan budgets (promotional spend, off‑invoice / trade spend), and manage investment to maximize return on spend.Ensure retailer compliance and execution with agreed plans (promos, display, pricing).Manage pricing strategy, discounting, allowances to ensure profitability and competitiveness.Regular reporting to senior management – sales results, forecasts, pipeline, risks and opportunities.Represent Teeling Whiskey at trade shows, retailer events, tastings etc. to drive brand awareness and growth.Skills & Experience RequiredMinimum of years ' experience in national / key account management in the off‑trade / retail channel, ideally within spirits / whiskey or FMCG.Proven track record negotiating with major retail chains / national retailers: gaining listings, driving promotions, increasing distribution/visibility.Strong commercial acumen: understanding P&L, margin management, discounting, trade spend ROI.Excellent analytical skills: able to interpret sales data, market data, forecasts, KPIs, trends and derive strategic or corrective action.Strong negotiation & influencing skills; comfortable dealing with senior buyer/stakeholder contacts.Strategic planning capability with ability to translate strategy into detailed execution.Excellent communication, presentation and interpersonal skills.Highly organized, able to manage multiple accounts and projects concurrently.Self‑motivated and results driven.Ability to travel as needed (within country / region), and valid driver's license.Nice to HaveExperience with Irish whiskey or spirits industry / knowledge of off‐trade / drinks retail landscape in Ireland/UK / Europe.Experience of managing Joint Business Plans.Knowledge of trade / market data toolsWSET qualification or similar for product knowledge.Key Performance Indicators (KPIs)Volume growth vs budget / vs prior yearSales revenue & marginNumber of new listings secured (and growth of distribution points)Achievement of promotional / activation plan targetsExecution / compliance score in key retailer outlets (visibility, display, promotions)Return on trade spend / promotional investmentStock availability / out of stock incidentsCompetitor listing / share trackingPackage & Benefits (suggested)Competitive base salary + performance bonus (bonus tied to achieving KPIs)Company van + travel expensesPension scheme after 1 year employmentProduct training (whiskey education, tastings etc.)Opportunities for career development (e.g. growth into senior commercial roles)Mobile phone, laptop etc…Please send your CV to our Commercial Manager –

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