Job Description:
We are seeking a skilled Performance Marketing Specialist to join our team. As a key member of the marketing department, you will be responsible for developing and executing performance marketing strategies to drive growth and increase brand awareness.
The ideal candidate will have a proven track record of success in performance marketing, with experience working independently and collaboratively as part of cross-functional teams. You will possess excellent communication skills, attention to detail, and a passion for data-driven decision making.
Required Skills & Qualifications:
1. A degree in Business Administration or related field
2. At least 4+ years experience in performance marketing within scaling startups or competitive consumer markets
3. Expert-level knowledge of Google Analytics (GA4), GTM, Google Ads, Meta Ads Manager, and modern CRM platforms like Hubspot & Active Campaign
4. Data visualization tools proficiency is highly valued but not required however focus on results driven insights would encourage this skill set development by new incumbents
great ability to work remotely without significant supervision while collaborating effectively across departments simultaneously driving consistent business goals alignment throughout company-wide operations.
The specific responsibilities include building email automations using Active Campaign improve customer lifetime value launch specialist services hybrid care offerings operating paid media campaigns across multiple channels website optimization SEO content creation manage monthly annual budgets define reporting dashboard requirements communicate campaign effectiveness proactively KPIs client relationship management observe complex software configurations necessary ensures seamless interaction smart digital platforms user interface integration internal stakeholders further outcomes beyond any quoted job description desirably invest alone exceptional insight detailed analytical thinking core action focusing corporate reputation leadership aspects successful establishment entire patient ecosystem around medical well-being "],