Social Media and Employee Advocacy Manager
1. Contract
2. Department: Staffing
3. Anticipated Hours per Week: 40
4. Work Setup: Remote
Who is HelloKindred?
HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.
Our vision is to make work accessible and people’s lives better.We do this by disrupting traditional employment barriers –connecting ambitious talent to flexible opportunities with trusted brands.
Anticipated Contract End Date/Length:December 2025 with potential to extend
Work set up: Remote
Our client in the global professional services industry is seeking a strategic Social Media and Employee Advocacy Manager to join their global marketing team. This role involves managing the brand’s global online presence, creating engaging content across LinkedIn, Instagram, and YouTube, and translating stakeholder goals into impactful messaging. The position requires close collaboration with designers, campaign managers, and agencies to deliver creative concepts aligned with social media trends and audience behaviours. A key focus is developing and scaling the employee advocacy program to amplify the brand's voice internally and externally.
What you will do:
Social Media:
* Build and oversee the social media content calendar and plan optimised content and campaigns that support initiatives that promote the brand and expertise.
* Help build a cohesive social media priority calendar on a quarterly basis that will be led by the global team and leveraged by countries.
* Daily management of all social media platforms and tools—posting, reposting, scheduling, responding to comments, and jumping on social trends and topics
* Implement paid social media advertising campaigns and manage budgets effectively to achieve targeted objectives.
* Define KPI’s and metrics to measure the effectiveness of social media activity in driving brand awareness, engagement and conversions, sharing results with the broader team and key stakeholders regularly.
* Continuously review and understand industry trends, algorithm changes, best practices, emerging platforms and customer feedback to ensure a best practice approach that serves our core audience. Share best practices and advice with wider marcom network.
Employee Advocacy
5. Educate leaders and experts on the use of social media and promote its use within your company (LinkedIn).
6. Utilising current tools, create strategies and programs that encourage employees to share company content, news, and updates on their personal social media channels. This includes training sessions, providing content, and setting up incentives.
7. Collaborating with the marketing and portfolio team to produce engaging content that employees can share. This involves understanding what resonates with both employees and their networks, and ensuring the content aligns with the company’s brand and messaging.
8. Tracking the performance of employee advocacy efforts through metrics such as engagement rates, reach, and conversions. Using this data to refine strategies and demonstrate the value of the advocacy program to stakeholders.
9. At least 5+ years of socialmedia marketing experience (B2B consulting or services experience preferred).
10. Proven fluency in spoken and written English with strong writing skills.
11. Strong communication skills (written, verbal, analytical).
12. Excellent organizational and time-management skills and able to juggle differing priorities.
13. Highly collaborative, proactive, and innovative in the way they work.
14. Excellent attention to detail.
15. Interest in working with stakeholders across the globe and operating in different time zones.
Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.
We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.
HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.
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