Date: 28 May 2026
Location: Field-Based, Ireland
Regional Sales Manager
Job Overview
Lead and develop a team of Account Development Executives to achieve distribution, revenue, volume, and profit targets across the entire Britvic brand portfolio. This dynamic role involves working alongside Account Managers to ensure exceptional execution in all convenience outlets while driving growth through strategic sales initiatives and team development.
Key Responsibilities
Drive growth in distribution, revenue, volume, and trading contribution across the full Britvic soft drink range including Pepsi, 7up, Club, Ballygowan, MiWadi, and Energy brands in convenience outlets
Lead and develop your team through regular coaching in consultative selling techniques, monthly performance reviews, and implementation of our Growth Culture principles
Ensure high-standard in-outlet execution aligned with Picture Of Success (PICOS) and Perfect Store guidelines while maintaining compliance standards
Manage regional budgets effectively, including promotional investments and team expenses, to deliver on company financial targets
Utilize CRM tools and data analytics to optimize territory management, reporting, and business decision-making for maximum efficiency
Requirements
Minimum 5 years' experience in the beverage industry with comprehensive knowledge of products, channels, and competition
Proven track record in field sales management or similar leadership role within FMCG
Exceptional communication, negotiation, and relationship-building skills with both customers and internal stakeholders
Strong financial acumen with demonstrated ability to manage budgets and analyze sales performance data
Advanced computer literacy and proficiency with CRM systems and sales reporting tools
Full, clean driving license (essential)
Key Behaviors
Challenge the status quo by setting ambitious goals and innovating to build sustainable growth
Practice compassion, equity, and inclusion while embracing diversity of thought and celebrating team successes
Act as a passionate brand ambassador, creating value for consumers in all interactions
Build trust that empowers the team to learn from failures, drive innovation, and prioritize speed over perfection
Invest in developing people and creating mutual opportunities to learn, grow, and deliver exceptional results
Education / Qualifications
Third-level qualification in Business or relevant discipline (desirable)
Substantial sales experience (5+ years) in FMCG environment (required)
Previous experience as Regional Sales Manager, Field Sales Manager, or Team Leader (desirable)
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