Gear Jewellers is a long-established jewellery business that values craftsmanship, customer satisfaction, and a straightforward approach to retail. We've built a thriving online business alongside our established retail presence, and we're looking for an experienced E-Commerce Manager to own and scale our digital strategy.Role OverviewThis is a high-impact, high-autonomy role reporting directly to the owner. You'll have full ownership of our digital ecosystem - from paid media and conversion optimisation to customer experience and strategic partnerships, working collaboratively with our in-house content creator and freelance developer.Beyond driving online revenue, you'll generate high-value engagement ring appointments - a key pillar of our business that bridges digital marketing with in-store conversion.This is a hands-on role for a commercially minded operator who is comfortable owning outcomes, not just channels, and understands the longer consideration cycles, trust-building, and nurture strategies required in premium jewellery.Key ResponsibilitiesE-Commerce & Digital ExperienceFull ownership of Shopify platform (theme customisation, apps, products, collections, merchandising)Manage six-figure annual ad budgets across Meta and Google, optimising for ROAS, revenue growth, and CPADrive continuous CRO improvements across site navigation, search, checkout, and overall customer journeyDevelop and execute seasonal campaigns and promotional strategiesAct as key digital stakeholder influencing broader business strategyMarketing & Customer AcquisitionPlan, create, and optimise paid social and search campaigns from concept to executionManage email marketing and CRM strategy in Klaviyo (campaigns, segmentation, automation flows) to drive loyalty and repeat revenueBuild and optimise landing pages and conversion funnelsAlign paid media strategy with trading priorities and appointment-driven objectivesAppointment Generation & High-Ticket SalesDrive engagement ring consultation bookings through targeted campaigns and nurture sequencesNurture high-intent leads from online discovery through to in-store consultationManage appointment funnel optimisation in Calendly and CRMBalance online revenue generation with appointment-driven in-store conversionOperations & PerformanceMonitor daily and weekly trading performance, identifying opportunities and risksManage relationships with payment providers, shipping partners, and finance partnersManage third-party integrations and partnerships to enhance ecommerce capabilities and drive business results.Oversee reputation management across Google My Business, Trustpilot, and review platformsHandle customer service escalations and policy decisionsBrief and collaborate with freelance developer on technical projectsTrack and report on key metrics: revenue, ROAS, CPA, AOVExperience Needed:Bachelor's degree in Business, Marketing, or a related field.3-4 years of experience in ecommerce management within luxury or high-AOV retailProven experience running Meta and Google Ads, managing and scaling profitable, high-ROAS funnels as part of a full-funnel ecommerce strategy.Proficiency with ecommerce platforms such as Shopify or Shopify Plus, including experience with backend management and customisation.Data-driven mindset with experience using tools such as Google Analytics, Hotjar, and ElevarDemonstrated ability to optimise conversion rates and drive online sales growth through attention to detail in UX/UIExcellent communication and collaboration skills, with the ability to work effectively across teams.Technical aptitude and familiarity with web development concepts and tools.Experience with third-party integrations and managing external partnerships.Creative thinking and a keen eye for merchandising and visual presentationAbility to thrive in a fast-paced, entrepreneurial environment and adapt to change quickly.Job Type: Full-timePay: €60,000.00-€70,000.00 per yearBenefits:Additional leaveEmployee discountAbility to commute/relocate:CO. Dublin, CO. Dublin: reliably commute or plan to relocate before starting work (required)Experience:e-commerce management: 3 years (required)PPC campaigns across Meta Ads and Google Ads: 3 years (required)Work Location: In person