Head of Campaigns and Community Fundraising
You will drive significant, sustainable income growth by leading national campaigns (including Darkness into Light) and community fundraising.
The Head of Campaigns and Community Fundraising is a senior leadership role within Pieta's fundraising team. You will drive significant, sustainable income growth by leading national campaigns (including Darkness into Light) and community fundraising, ensuring they are deeply donor-centric and strategically aligned to Pieta's mission.
Working in close partnership with the Director of Fundraising & Marketing and the Head of Supporter Engagement (Individual Giving & Digital), you will provide thought leadership, strategic direction, and product / campaign development to maximise Pieta's largest supporter base and drive multi-million-euro income.
This role is for someone who can see the big picture, build innovative fundraising propositions, and inspire communities and supporters to make a lasting impact.
Pieta is undergoing a period of significant transformation, making this an especially exciting time to join. As part of this evolution, you will play a pivotal role in shaping Pietas fundraising with clear accountability for leadership, team performance, and driving results.
Key Responsibilities:
Strategy & Leadership
1. Partner with the Director of Fundraising & Marketing and Head of Supporter Engagement to shape Pieta's overall income strategy, driving innovation and sustainability
2. Lead the development and delivery of Pieta's Campaigns & Community Fundraising strategy, aligned to overall organisational and fundraising goals
3. Provide strategic direction to the Fundraising Manager and Campaigns Manager, ensuring clear focus on fundraising growth and supporter value
4. Future-proof Darkness into Light, strengthening it as Pieta's flagship campaign and evolving it into a year-round movement.
5. Develop fundraising campaigns and activities to complement existing activity and diversify income
6. Lead with accountability for the performance and outcomes of the Campaigns & Community Fundraising team, ensuring ambitious goals are set, measured, and delivered
Fundraising & Engagement
7. Deliver multi-million-euro income campaigns / strategies, ensuring strong ROI, retention, and long-term supporter value
8. Work closely with the Head of Supporter Engagement to design integrated supporter journeys that convert participants into lifelong supporters
9. Champion a culture of donor-centricity, ensuring every participant, volunteer, and supporter feels valued
10. Use data and insight to inform decision-making, supporter journeys, and new opportunities for growth
11. Strengthen Pieta's grassroots presence by deepening partnerships with communities, volunteers, and local groups nationwide
Campaign Delivery & Oversight
12. Provide senior leadership and accountability for all major campaigns and community fundraising, particularly Darkness into Light
13. Ensure effective planning, budgeting, and resource allocation, with a focus on fundraising impact and ROI
14. Support the Campaigns Manager and Community Fundraising Manager in operational delivery while ensuring strategic alignment
15. Lead cross-departmental collaboration to maximise campaigns across fundraising, communications, and services
People & Culture
16. Line manage and develop senior managers, setting ambitious goals and ensuring accountability
17. Build a high-performance culture that empowers teams while driving clarity of purpose
18. Provide indirect leadership to regional Fundraising Officers and volunteers nationwide
Collaboration & Influence
19. Work closely with the fundraising leadership team (Director of Fundraising & Marketing and Head of Supporter Engagement) to build Pieta's future income strategy
20. Partner with the Communications team to ensure campaigns are visible, compelling, and brand-aligned
21. Collaborate with Pieta's clinical and support services, as well as other internal teams, to ensure fundraising activity is fully aligned with the organisation's goals
22. Represent the organisation to external partners, sector peers, and stakeholders.
23. Contribute to executive and board-level discussions on fundraising priorities and investment
Essential Education, Skills and Experience:
24. Extensive fundraising leadership experience, including running large-scale national campaigns and community fundraising
25. Proven track record of delivering multi-million euro income fundraising targets with strong ROI and supporter retention
26. Experience developing and scaling donor-centric propositions that drive both income and participation
27. Strategic thinker with the ability to see the big picture while ensuring excellent execution
28. Strong collaboration skills, with a track record of working across functions and influencing at senior levels
29. Skilled team leader with experience managing senior managers and large indirect teams
30. Strong commercial and financial acumen, including budget management and investment planning
31. Excellent written, verbal, and presentation skills; confident at board and external partner level
32. High levels of initiative, creativity, and resilience, thriving in a fast-paced environment with demonstrated experience in ensuring accountability and building a high-performing team culture with measurable results
33. Experienced in reporting at senior leadership and board level on targets
Desirable
34. Experience in fundraising product development and scaling new income streams
35. Strong understanding of digital and data-driven engagement
36. Knowledge of the Irish fundraising landscape