Email Marketing Professional
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Overview
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We are seeking a highly skilled Email Marketing Executive to join our team. As an Email Marketing Executive, you will be responsible for planning, developing, and executing email marketing campaigns via a centralized marketing automation platform.
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The ideal candidate will have a proven track record of building effective campaigns that connect with senior audiences and drive measurable results. You will also have the ability to segment email audiences, conduct A/B testing, and analyze data to identify trends and provide actionable insights.
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In addition to your technical skills, you will be able to work effectively with various departments, collaborate with internal teams, and communicate effectively with stakeholders.
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As a key member of our team, you will play a critical role in delivering a broad program of client communications, focused on strengthening relationships, deepening engagement, and raising the profile of the firm across our target sectors.
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This is a great opportunity for an experienced email marketing professional who combines attention to detail with a strong grasp of content strategy, data insights, and marketing automation.
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About the Role
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This role will involve supporting the implementation of new tools and processes to enhance the effectiveness of our campaigns, so a flexible mindset and a proactive approach to change will be key.
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You will work closely with our Digital Marketing team to develop compelling email content, ensure all communications are engaging, accurate, and aligned with our brand guidelines.
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Responsibilities
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* Campaign Execution: Plan, develop, and execute email marketing campaigns via a centralised marketing automation platform.
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* Audience Segmentation and Testing: Segment email audiences to ensure targeted and relevant campaigns.
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* Performance Analysis and Optimisation: Monitor and report on email marketing performance metrics such as open rates, click-through rates, conversions, and ROI.
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* Database Management: Maintain and segment the email marketing database to ensure targeted, relevant campaigns.
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* Marketing Automation Tools: Utilise marketing automation tools and Dynamics 365 to manage and optimise email marketing campaigns.
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o Troubleshoot and resolve issues related to email delivery, templates, and campaign configuration.
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* Campaign Guidance and Support: Assist the CRM Manager in guiding the team on campaign execution, nurture programs, and Account-Based Marketing initiatives.
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Requirements
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To be successful in this role, you will need:
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* Bachelor's Degree in Digital Marketing, Marketing, Business, or a related field.
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* 3-5 years' experience in email marketing, preferably within a professional services or B2B environment.
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* Proficiency in using email marketing platforms and marketing automation tools; experience with Marketo and Dynamics 365 is highly desirable.
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* Strong analytical skills, with the ability to interpret data and translate it into actionable insights.
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* Creative mindset with the ability to develop engaging and effective email content.
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* Excellent written and verbal communication skills, with a keen eye for detail.
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Benefits
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As a valued member of our team, you will enjoy:
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* A competitive salary and benefits package.
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* Opportunities for career advancement and professional growth.
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* A dynamic and supportive work environment.
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* Flexible working arrangements to support your work-life balance.
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What We Offer
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We offer a range of benefits to support your well-being and quality of life.
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* Discounted health insurance options.
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* Additional annual leave to purchase extra time off.
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* Enhanced family leave to spend more time with loved ones.
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* Social events to connect with colleagues and build relationships.
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* Early finish Fridays to start your weekends early.
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* Relocation assistance to support your move.
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* Access to continuous learning opportunities to deepen your expertise.
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About Us
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We are committed to fostering an inclusive and equitable environment at every level.
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Learn more about our commitment to inclusion, diversity, and equity.
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Contact Us
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If you meet most of the criteria, we encourage you to apply by submitting your CV.
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We look forward to hearing from you!