About us
Mark Anthony Brands International is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin,andMás+ by Messi.
At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner. We are growing a lasting legacy, where people come first.
Location
This role is based out of our brand-new Dublin office at One Charlemont Square, Charlemont St, Saint Kevin's, Dublin. We’re thrilled about this move, which reflects our growth and commitment to providing a vibrant, inspiring space for celebration, collaboration, and unearthing the extraordinary.
While we love the energy that comes with being in the office, we also appreciate the opportunity to work remotely can energize you too. That’s why we offer hybrid working arrangements within Ireland, giving you the best of both worlds.
What You'll Do:
As our new Web Analytics Product Owner, as part for the Digital Center of Excellence (DCoE) in Dublin, you will manage and optimize web analytics and paid media pixel setup to empower data-driven decision-making. You will be responsible for bridging technical implementation with actionable insights, ensuring seamless web tracking and reporting across digital platforms. You will also collaborate cross-functionally between Business and IT to provide strategic insights and technical solutions that align with business goals.
Additional key responsibilities include:
* Oversee Google Analytics 4 (GA4) and support Cookie Consent setup / functionality for our key websites.
* Create web measurement plans for key campaigns, website rollouts or new functionalities
* Brief website developers to brief and test data layer events, ensuring GTM/GA4 can accurately capture user interactions
* Be single point of contact to analyze, brief and test pixel requests for paid media campaigns
* Provide playbooks, insights and recommendations based on data collected through GA4, helping guide marketing strategies and operational decisions.
What You'll Bring:
* Bachelor’s Degree in Computer Science, Digital Marketing, Data Analytics, or a related field. Preference for certifications in GA4 and GTM.
* 5 years experience with Google Tag Manager and GA4.
* Experience collaborating with IT teams to implement and troubleshoot technical solutions for web analytics and tag management.
* FMCG or CPG industry experience is advantageous.
Who you are
* Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization.
* Ability to operate at both a strategic and executional level; ideate and directly execute.
* Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and remove roadblocks. Move at pace.
* Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be the best in your craft.
* Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions.
* Actively care & develop; championing our culture and cultivating trust.
* Excellent communicator, compelling storyteller and fascinated by consumer behavior.
We thank all candidates for their curiosity about Mark Anthony Brands and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please Contact your Recruiter.
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At Mark Anthony Brands, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
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Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.
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