Head of Sportsbook Marketing – Paddy Power
We're looking for a Head of Sportsbook Marketing – Paddy Power to join our Marketing Team at Paddy Power part of Flutter UK & Ireland.
Reporting to the Managing Director of Marketing, your job centres on driving the strategic direction for the sportsbook marketing proposition and creative output of all campaigns for the Paddy Power brand across UK&I. Alongside the Head of Brand Strategy your role will be to carve out marketing leading growth propositions and campaigns that will drive our market share growth.
The role also includes owning the development of media strategies, and driving reach of our propositions via Mischief, Content and PR by disrupting the news cycle to reach millions of consumers and make our brand stand out versus the market.
As a 'Head 'of' you will build our overall marketing strategy for the brand and in turn drive performance of the PP Sportsbook business. You will own key stakeholder relationships namely, Sportsbook Commercial Director, Digital Director as well as significant exposure to senior management across the organisation.
What You'll Be Doing
* Drive top of funnel demand (including driving acquisition demand) for Sportsbook in market via fully integrated Marketing campaigns.
* Compose the customer market positioning for PP Sportsbook propositions through the creative output of all PP campaigns.
* Continuing to evolve the PP brand equity and positioning, maintain its differentiation and ultimately increase awareness, consideration and conversion through standout marketing campaigns
* Develop and align media plans to maximise reach, frequency and impact of campaigns and utilise all available internal and external reporting optimise these campaigns
* Work closely with Marketing Services team on Marketing Measurement and ROI for all campaigns to ensure we are maximising our ROI and investment strategies to grow.
* Set measures of success and report on campaigns aligned to our marketing and commercial strategies.
* Constantly report on the success and learnings of internal campaigns, as well as reporting on best in class industry and out of industry campaigns
* Own the relationship with commercial and measurement teams to understand, identify and correct any performance issues in order to drive the business forward.
* Lead on marketing innovation by exploring new ways for the brand to stand out within our category by challenging traditional marketing ways of thinking.
What We're Looking For
* A strong passion and understanding of the gaming and bingo industry.
* Willing to immerse yourself in the day to day news and stories to ensure PP stay relevant and on the cultural pulse.
* You're a strategic thinker with a track record of executing marketing campaigns with excellence. You are able to prioritise key tasks, plan ahead and work to tight delivery deadlines whilst executing every project with excellence.
* Extensive prior managing media and activations with a leading brand
* Strong portfolio of brand work (ATL, BTL campaign, activation) strongly desired
* Essential to have experience leading on image strategy and presentation experience
* Key relationships include Commercial department and Traders, liaising on media strategy for events
What's In It For You
* Flexible ways of working – home or office, it's your choice
* £1,000 learning fund
* Unlimited holiday
* Twice-yearly bonus (with part of it guaranteed)
* Pension contribution scheme
* Private healthcare
* Access to thousands of Udemy courses
* Invest via the Company Sharesave Scheme
* 16 hours paid volunteering time per year
About Paddy Power
Paddy Power has been breaking and re-writing the rules since 1988, from on-track bookmakers to cheeky upstart mischief-makers, to part of the largest betting and gaming technology company in the world. In the UK & Ireland region of Flutter – we are joined by Betfair, PokerStars, Sky Betting & Gaming and tombola – we've never been bigger or better
Hard work, innovative spirit and boldness has brought us to where we are today. We take our work seriously, but not ourselves. We win by having the best people working well together, and we can guarantee you'll have fun on the job. Sound good? We'd love for you to join us
About Flutter
Flutter is the world's leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.
We're working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we'll see how we can accommodate them.