Head of Marketing – Athleisure BrandWe have an exciting opportunity for an experiencedHead of Marketingto join a well-recognised athleisure brand, based at their Dublin head office.The business has a strong omnichannel presence, combining a growing online operation with physical stores, and is stocked by over 80 retailers across Ireland and the UK.Following recent investment and organisational change, the company is entering its next phase of growth — deepening engagement in Ireland and the UK while expanding into new international markets.This is a hands-on, end-to-end Head of Marketing role, responsible for owning how the brand shows up in the market, how customers are acquired efficiently, and how marketing investment translates into measurable commercial growth.You will lead marketing strategy and execution across the business, collaborating closely with a lean internal team and trusted external partners.The role requires someone who can make clear, data-driven trade-offs across priorities, channels, and spend to drive meaningful impact.This is an ideal opportunity for a marketer who is equally comfortable setting direction at a strategic level and rolling up their sleeves to deliver.This job is not suited if you prefer strategy without the responsibility of the execution.The role suits someone who:Values autonomy, pace, an ownershipEnjoys building and improving rather than managing large structuresIs commercially minded and pragmaticResponsibilities for the job ofHead of MarketingOwn marketing strategy and execution across brand, growth, and channelsLead the full marketing agenda across brand, growth, and channels.Define clear positioning for the brand competing locally and internationally, and translate strategy into day-to-day execution that drives awareness, demand, and revenue.Lead performance and growth marketing with full accountabilityOwn customer acquisition and retention across paid, owned, and earned channels (including paid social, search, email, influencers, and partnerships).Manage marketing budgets, agencies, and partners directly, with clear responsibility for all metrics.Partner closely with product, retail, and commercial teams to deliver joined-up campaignsWork in close collaboration with product, retail, and commercial to plan and deliver integrated campaigns across e-commerce, stores, and wholesale.Ensure launches, promotions, and seasonal moments are aligned and executed consistently across all customer touchpoints.Work hands-on with creative, content, and product marketing to bring ranges and launches to marketEnsure go-to-market plans for new collections and hero products are aligned with product. From briefing and messaging to channel execution.Ensure each range lands clearly, credibly, and on brand.Build and lead a high-performing, lean marketing teamLead, coach, and develop a small in-house team, setting clear priorities, goals, and accountability.Create focus in a fast-moving environment by making smart trade-offs on what to do, when, and where to invest.Track performance closely and adjust quickly based on what is workingBe relentlessly data-driven and action-orientedContinuously assess performance closely across brand and growth metrics, using insights to continuously optimise campaigns, channels, and spend.