Part-Time Marketing Executive – Social Media Focus
Location: Naas, Co. Kildare
Finlay Motor Group is a long-established Ford, Volvo and used car dealership, proudly serving customers in Kildare and beyond for over 80 years. Based in our state-of-the-art showroom and workshop at the M7 Motor Park, Newhall, Naas. Due to continued expansion, we are now looking for a part-time Marketing Executive to join our growing team.
This role is a fantastic opportunity for a motivated individual with a passion for social media and digital marketing. You will be working closely with our experienced Marketing Manager, receiving full training and ongoing support to develop your skills and grow within the role.
The Role
As Marketing Executive, you will:
* Design and execute engaging social media campaigns across platforms (Meta Business Suite, Instagram, TikTok, LinkedIn, etc.)
* Produce creative content – including graphics, photography, walkaround videos, reels, and customer testimonial posts
* Support wider marketing campaigns across email, sponsorships, events, radio, and print
* Manage paid campaigns for lead generation on Facebook/Instagram
* Assist with automotive-specific promotions, such as:
* New model launches (Ford, Volvo, BYD, Used Cars)
* Registration plate change campaigns (e.g., "252 Offers")
* Aftersales campaigns (Service, Parts, Tyres)
* Contribute to classified listings (Carzone, DoneDeal), ensuring vehicles are presented with quality imagery and video
* Manage relationships with sponsorship partners, local community events, and brand ambassadors
* Contribute to website content and SEO projects
* Track and report on campaign performance (Google Analytics, AdWords, and social insights)
* Support CRM and live chat follow-ups to strengthen customer engagement
* Capture and post live content at dealership events (test drive days, sales events, open weeks)
* Ensure all marketing activities comply with GDPR requirements
What We're Looking For
* A minimum of 1 year's marketing experience (preferably with social media responsibility)
* A creative individual with a genuine passion for social media, content creation, and digital storytelling
* Interest in the automotive industry or previous dealership marketing experience is an advantage
* Strong communication skills with the ability to work as part of a team
* A self-starter with good organisational and time management skills
* Experience with Canva/Photoshop, Meta Business Suite, and Google platforms is desirable
* A degree in Marketing, Communications, or a related field is desirable but not essential
Role Details
* Part-Time Position – office-based at Finlay Motor Group, Naas
* Work closely with an experienced Marketing Manager with full training provided
* 6-month probation period
* Salary dependent on experience
* Opportunity to gain hands-on marketing experience in a busy, expanding dealership
Job Types: Permanent, Part-time
Benefits:
* Company events
* Company pension
* Employee discount
* On-site parking
Ability to commute/relocate:
* Newhall, Naas, CO. Kildare W91 XR20: reliably commute or plan to relocate before starting work (required)
Education:
* Bachelor's (preferred)
Experience:
* Marketing: 1 year (preferred)
Work Location: In person