Job Overview
This is an exciting opportunity for an ambitious candidate with a passion for food marketing. Asia Market is now seeking a candidate with a genuine interest in food, blogging and online retailing. You will be responsible for helping growing Online Sales and working on Digital Marketing at one of Ireland's largest Asian Retail Supermarkets & B2B Wholesalers. You will help devise a Digital Marketing Plan aimed at maximising both direct Web Sales as well as encouraging footfall into our bricks & mortar Supermarkets.
The Online Food Marketing Executive Assistant will be responsible for:
· Growing Online Sales: Work on monthly Food Promotions & Offers. Ideally the successful candidate should have an aptitude for online product merchandising.
· Digital Marketing: Managing SEO, Paid Search & Email Marketing
· Customer Service: Proactive approach to email enquiries, in-bound phone calls and resolving customer order issues.
· Blogging & Content Marketing: Devising a content plan, blog articles, writing product descriptions
· Operations: Product listings, awareness of stock levels and customer communications
· Social Media: Helping Asia Market build an online community via Facebook, WeChat, Instagram, Twitter
Key Responsibilities
E COMMERCE & ONLINE FOOD MARKETING:
· Ensure that content on the site is maintained and updated so as to give first-rate customer engagement and end-user experience.
· Research and write up Product Descriptions including nutritional information & recipes
· Organise monthly & seasonal Sale Promotions online and promote footfall into Asia Market Supermarket.
· Strong on Customer Service to ensure smooth running of Online Store
· Manage and maximise opportunities to increase targeted traffic to the website through a variety of marketing channels including; Paid Search, SEO, Email & Co-Promotions
· Successful candidate will have awareness of Online Product Merchandising Tactics – How to sell products online.
· Also communicate with colleagues across various Departments including Buying
· Knowledge of Social Media: Use the latest marketing tactics to create customer engagement via Facebook, WeChat, Instagram and Twitter.
· Communicate regular KPI Metrics to Senior Management on the Online Store performance
· Video making for TikTok,IG Reels and Youtube
Personal Attributes
JOB SPECIFIC SKILLS & ATTRIBUTES
· Good working knowledge of Digital Marketing & Social Media
· Food Marketing: Real interest in Food Marketing, recipes and online retailing
· Email Marketing Campaigns: set up and manage regular email campaigns
· Experience of working with content management systems and managing websites
· Content Marketing: ability to write blog posts, organize an Editorial Plan, SEO copy
· Customer Service Orientated: Excellent communication and interpersonal skills
· Mobile: Awareness of the growing importance of Mobile/ Tablet customer engagement
· Social Media: ability to apply social media tactics to win customer engagement on Facebook, Twitter, WeChat & Instagram.
· Analytical: Ability to identify online shopping trends and spot commercial opportunities from regular analysis of Google Analytics and other Data Analytic tools
· Resilience & results orientated: Demonstrates tenacity in achieving results. Stays calm and in control under pressure, demonstrates a positive attitude in the face of challenges
· Disciplined work approach: gets task completed on time and to high standards, manages relationships with others - gaining commitment to resources, deadlines and priorities.
· Languages: Although you are not expected to understand Chinese you will in time be working along side your colleagues to run promotions in Mandarin, which will be translated by the internal team, for the Online Store.
Language skills preferred but not essential - Chinese
Hours per week: 39
About Asia Market
Asia Market is a family run business, established in 1981. It is one of Ireland's largest importer, retailer, wholesaler and distributor of Asian food products. We operate two supermarkets; one in Drury Street in central Dublin and one at our Ballymount Distribution Centre. We stock over 4,000 lines of products and import over 350 containers a year. We supply to the majority of Asian restaurants, shops, caterers and take-away's in Ireland. Customers can take advantage of our delivery service where products are delivered throughout the Republic of Ireland using our dedicated fleet of vehicles.
Job Types: Full-time, Permanent
Pay: €34,000.00-€36,000.00 per year
Language:
* Mandarin ,English and Cantonese (required)
Work Location: In person