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Sigmar Recruitment are partnered with a Dublin based Software firm seeking to hire a Senior Commercial Marketing Manager into their growing team.
This is a hands-on role with huge scope for growth and career development. The successful candidate will lead across all marketing strategies and partner closely with commercial teams to drive demand and support the funnel.
Key Duties outlined below:
Strategic & Commercial Marketing Leadership
· Own the go-to-market strategy and execution
· Partner with sales, product, and leadership to align marketing closely with business growth goals
· Shape and manage the commercial marketing roadmap, driving pipeline and customer engagement
Product-Based Messaging & Value Proposition
· Craft and evolve product-focused messaging that speaks directly to customer pain points and outcomes
· Lead the development of a clear, differentiated value proposition across all channels
Website & Digital Marketing
· Oversee a full website refresh — including UX, copy, structure, and SEO optimization
· Set clear, channel-specific lead generation targets aligned with the company’s need for high-quality, conversion-ready leads.
· Develop a complete set of content assets (case studies, web copy, whitepapers, blogs, FAQs)
· Create sales enablement materials (pitch decks, product one-pagers, battlecards, etc.)
Budget & Performance Management
· Own and manage the marketing budget, ensuring high ROI on every initiative
· Set KPIs and track campaign effectiveness, reporting regularly to leadership
· Use data to drive decisions, optimize performance, and scale what works
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Technology, Information and Media
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