On behalf of our client based in Sandyford we are hiring a
Senior CRM Executive
to join their Marketing Department.
Reporting to the CRM Manager, you will take full accountability for end-to-end campaign delivery, ensuring all activity drives measurable business results.
Key Responsibilities:
* Hands-on creation: write campaign copy, configure emails and SMS, set up automations and build audience segments.
* Collaborate with design and brand teams to produce assets that align with brand guidelines and campaign objectives.
* Continuous optimisation through AB testing: you will be expected to develop and own testing roadmaps, implement structured AB tests across campaigns, analyse results and apply insights to continually improve targeting, messaging and customer journeys.
* Launch, monitor and refine campaigns on an ongoing basis, proactively identifying opportunities to improve performance.
* Analyse and report on campaign results, tracking KPIs and delivering actionable insights for continuous improvement.
* Ensure CRM activity is aligned with business goals, working closely with Brand, Sales, Data and IT teams.
Experience & Qualifications:
* Minimum 2 years' experience in CRM, with proven ability to independently plan, build and execute campaigns across email and SMS
* Strong hands-on experience in campaign execution: copywriting, segmentation, automation setup, creative liaison, testing, deployment and post-campaign analysis
* Experience using Xtremepush or similar CRM platforms is highly desirable
* Comfortable using Tableau or Power BI reports to read data, interpret trends and derive actionable insights to present to the CRM Manager (report building is not required)
* Strong understanding of CRM systems, customer journeys and data-led marketing
Get in touch today