Strategic Growth Manager
This pivotal role requires someone who excels at the intersection of commercial strategy, product innovation, and customer experience.
* Owning management strategy execution drives customer growth, loyalty, and revenue through compelling propositions that retain and delight existing users.
* Leading retention, loyalty, and upsell initiatives uses market and customer insights to shape winning campaigns.
* Designing targeted campaigns reduces churn, reactivates inactive accounts, and responds to market trends with competitive offers.
* Ownership of go-to-market process for all base management activity collaborates with CRM, Digital, Data, and Sales teams delivering commercially impactful campaigns.
* Tracking campaign performance and commercial KPIs optimises strategies for maximum customer satisfaction and business outcomes.
* Championing the in-life customer journey works closely with CX identifying and fixing pain points, improving engagement, and increasing tenure.
* Acting as the voice of the customer ensures proposition changes whether pricing, promotions, or tactical offers are customer-led.
Key Responsibilities:
* Develop and execute comprehensive base management strategies driving customer acquisition, retention, and revenue growth.
* Leverage market and customer insights to inform retention, loyalty, and upsell initiatives ensuring maximum impact.
* Craft compelling propositions that meet evolving customer needs and preferences.
* Maintain a deep understanding of customer behavior and preferences to inform data-driven decision making.
Benefits:
A rewarding career opportunity that allows you to drive strategic growth while fostering exceptional customer experiences.