Reporting to the Marketing Manager, Global Marketing & Communications, the Marketing Executive, will work as part of the Global Marketing Team to deliver IDA's Ireland's marketing strategy. This will involve working with internal operational teams to support their marketing requirements and with external agencies, both creative and advertising, in developing high quality marketing collateral and marketing campaigns. The post holder will also the support the Communications Team with events and announcements as required.
Key responsibilities
:(NB: A full description of the Level D competencies is available on Athena
* )
Content creation and management - working with the wider marketing team to create compelling content for various channels including social media, websites, email newsletters, and advertising material
* s.
Collaborating with internal teams or external agencies to produce high-quality marketing collater
* al.
Coordinating and assisting with the management and execution of both digital and traditional marketing activi
* ties.
Brand guardianship ensuring all marketing materials are aligned with the IDA's brand guide
* lines.
Creating impactful, top level marketing messages for Ireland, IDA and our key businesses sectors to be utilized online, in campaigns and in support of our brand image and reputation through detailed research and di
* alogue.
Delivering relevant, localised, high-quality marketing and promotional materials in support of the business and to meet specific marke
* t needs.
Building relationships with key suppliers and stakeholders to the Global Marjeting & Communications Department and managing media part
* nerships.
Leading on the preparation and design of key reports (e.g. New IDA Strategy, Annual Report, Climate Acti
* on Report)
Ensuring the tendering process for all marketing contracts is carried out in line with procurement
* guidelines.
Working with the IT team on the further integration of Marketing activities with our Salesforce implementation to improve lead tracking, attribution, and the use of Salesforc
e Campaigns
* .
Key Tasks:
Guardianship of IDA Ireland brand. Supporting brand initiatives to ensure consistent messaging across all mar
- keting channels.Assisting with the delivery of key reports for the organisation, including th
- e Annual Report.Tracking and reporting on the performance of marketing activities, analyzing ROI an
- d effectiveness.Creating, managing, and optimising content that engages our target audience and supports IDA Ireland's broader marke
- ting objectives.Creating key content themes & topics aligned with IDA Ireland's brand's voice, values, and
- business goals.Ensuring content aligns with wider business objectives, such as increasing brand awareness, generating leads, or driv
- ing conversions.Communicating, managing and collaborating with third party suppliers and designers to produce engaging visual content that complements
- written content.Production of creative assets such as a
- ds and graphics.Assisting in the preparation and management of the te
- ndering process.Assisting the marketing manager to monitor the effectivene
- ss of campaigns.Staying up to date with industry trends & emerging content formats to keep content fresh
- and innovative.To provide insights and marketing messages based on research, analysis and collation of a broad range of info
- rmation sources.Ensure dignity, respect and equality are applied throughout the organ
isation and thata work life balance is supported as best as possible i
* n the workplace.
Ensure a culture of learning and development across the organisation and ensure continuous development is und
- ertaken for self.Undertake additional tasks as
**may be assigned.
Key Comp**
* etencies Required:Sal
* es & MarketingClient Focused Rel
* ationship
* BuildingNetworkingNegotiation
* & InfluencingKnowled
* ge of the businessCreativit
* y & Innovation
* Project ManagementCommunications & Pers
o
nal Effectiveness Additi
* onal Requirements:Third level qualification in marketing or related field, to a minimum Level 8 on the National Qualification Frame
* work is essential.
The ability to carry out independent research in a timely m
- anner is essential.Ongoing flexibility and interest in career progression and development via opportunities, which may arise in IDA's Ireland's offices in Ir
- eland and Overseas.Aspects of this role will require travel and working outside of n
- ormal office hours.Experience of research to create m
arketing proposals.