Digital Marketing Executive, Cork Airport Business ParkClient:Trigon HotelsLocation:Cork Airport Business Park, IrelandJob Category:OtherJob alert service-EU work permit required:YesJob Reference:1b0861a6ab14Job Views:8Posted:17.07.2025Expiry Date:31.08.2025Job Description:Job Title: Digital Marketing ExecutiveDepartment:Reports To: Digital Marketing Manager/Director of Sales & MarketingResponsible For:RoleThis position is responsible in assisting the Digital Marketing Manager with the operation and coordination of all Digital Marketing sections, ensuring that the digital presence of the hotel group is in line with Brand as well as sustaining the standards of material produced at all times. The Digital Marketing Executive is also integral in assisting the Digital Marketing Manager with the overall digital marketing strategy for the organization.Job alert serviceWorks Successfully WithInternally: All three Trigon Hotels - Metropole, Cork International & Cork Airport Hotel & Shared Services - HR, Finance, Sales & MarketingExternally: Customers, Suppliers, media outlets.ResponsibilitiesCommunicationConfer with the Ecommerce Manager on revenue forecasts, budgets, policy, employer brand and future planning.Liaise with all relevant departments to ensure the key business objectives are reflective of the digital material produced.Ensure that all activities within the hotel group are translated to our online platforms while cohering with the brand guidelines.Attend weekly Sales and Revenue meetings as required.Reports weekly, monthly, quarterly on KPIs and other statisticsMonitor and answer communications on social media channels including supporting Hotels on feedback channels such as Tripadvisor and Google reviewsBusiness DevelopmentEvaluating customer research, market conditions and competitor data.Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.Identify trends and insights, and assist in optimizing spend and performance.Assist with conducting market research to assess demand, brand positioning ad awareness.Training & DevelopmentTake responsibility for staying up to date with all necessary training as required.Train & coach team members on use of social media on behalf of HotelsDigital PresenceAssist the Ecommerce Manager in executing the overall digital marketing strategy for Trigon Hotels.Creating graphics and designing components for digital content (Social Media Platforms, Websites, Blogs and printed media) in line with brand guidelines and overall strategy for the properties & employer brand.Conduct key word research and web statistics reporting. Analyzing website traffic while considering the SEO, Google Analytics and CRM.Creation of website visuals and banners as required.Assist in attaining the key performance indicators such as reducing the website bounce rate, increasing dwell time and improving page rankingsAssist with building an inbound marketing plan for the Hotel Group.Liaise with Sales & Marketing Team to deliver significant growth in digital presence on all social media platformsEnsure social media complies with employer brand.Organic traffic through social channelsOther ConsiderationsAssist the relevant departments in creating content in line with brand guidelines across all social media platforms.Update and monitor all social media platformsStay up to date with the latest technologyExcellent understanding of digital marketing concepts and best practices.Creation of content including but not limited to video & blogsExecute annual social media strategyCompetitive rate of payRelocation AssistanceAccess to our Company Pension SchemeEmployee referral bonusFriends & Family discounts across our restaurantsSpecial rates in our hotel accommodationPaid internal and external training daysAccess to Trained Mental Health First AidersTeam Member Annual Awards, Service Recognition, Monthly Team Member of The MonthPlease note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.Bank or payment details should not be provided when applying for a job. Eurojobs.com is not responsible for any external website content. All applications should be made via the 'Apply now' button.
#J-18808-Ljbffr