Description
Role Overview
The Marketing Cloud Onboarding Specialist partners with new Salesforce customers post-sale, guiding them through a strategic onboarding experience that sets the foundation for successful implementation and long-term value.
Acting as a trusted advisor, this role helps customers quickly realize business outcomes across Marketing Cloud and the Salesforce Platform.
You will lead early customer engagements across Marketing Cloud solutions—including Engagement, Account Engagement (Pardot), Personalization, Intelligence (Datorama), Growth, Advanced Editions, and Third-Party Messaging—ensuring customers are prepared for adoption and success.
Key Responsibilities :
Serve as a subject-matter expert for Salesforce Marketing Cloud during the onboarding phase.
Act as the first post-sale point of contact, delivering a confident and welcoming customer experience.
Lead virtual 1:1 and group onboarding sessions focused on business value and Customer 360.
Apply a consultative approach to understand customer goals, use cases, and success metrics.
Create tailored Success Paths aligned to customer objectives and maturity.
Provide strategic recommendations to support adoption and long-term success.
Build strong relationships with customers and internal stakeholders.
Contribute to onboarding best practices, documentation, and team knowledge sharing.
Experience & Qualifications
4+ years of experience in customer success, onboarding, or customer-facing roles.
Proven experience delivering customer presentations and strategic engagements.
Strong ability to manage priorities and work independently in a fast-paced environment.
Experience engaging stakeholders from administrators to senior leadership.
Relevant degree or equivalent professional experience.
Required Skills
Fluent in English and German or Italian - mandatory
Strong business acumen and customer-centric mindset.
Excellent communication and presentation skills.
Consultative selling and problem-solving abilities.
Technical aptitude with the ability to learn Salesforce technologies quickly.
Comfortable working in evolving and dynamic environments.
Preferred
Salesforce Certifications (Marketing Cloud Admin, Email Specialist, Salesforce Admin).
Hands-on experience with Salesforce Marketing Cloud and CRM platforms.
Knowledge of onboarding, implementation, or project management principles.
Data literacy and ability to interpret reports and insights.
Why Salesforce
At Salesforce, business is the greatest platform for change.
In this role, you'll shape early customer journeys, drive meaningful outcomes, and reinforce Salesforce as a trusted partner in AI, Data, and CRM.
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