2 days ago Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
Location: Ireland
Work Mode: Hybrid – Home based
Position Summary
Bentley Systems, a global leader in infrastructure software, is seeking a Senior Demand Gen Manager to join our dynamic Demand Generation team. Reporting directly to the Director of Demand Generation, this role will drive strategic initiatives across North America, EMEA, and APAC.
As a key player within the Demand Gen function, you will be instrumental in shaping and executing campaigns that enhance our market presence and fuel growth in these critical regions. Your contributions will be vital to our mission of advancing infrastructure through innovative software solutions.
Your Day-to-Day
* Responsible for go-to-market, lead generation, creating Marketing Pipeline
* Aligns with Sales, Field Marketing, and Product Marketing Managers.
* Manages lead flow, routing, conversions, and tracking.
* Provides best practices and strategy recommendations.
* Manages demand generation budget and resources in-region.
* Develop comprehensive demand-generation strategies.
* Manages Marketing Programs and integrated marketing campaigns from start to finish.
* Identifies target audiences and creates targeted campaigns.
* Develop Go-to-Market programs to position Bentley eStore as a digital first-sale channel
* Own the marketing budget for Bentley eStore promotion
* Uses marketing automation platforms and CRM systems.
* Collaborates with cross-functional teams.
* Uses various marketing channels (email, social media, SEO, content syndication).
* Coordinates content marketing and global campaigns.
* Monitors and analyses campaign performance, Conducts A/B testing, and monitors analytics.
* Designs and implements lead nurturing campaigns
Other Duties
* Execute and manage campaign schedules.
* Provide campaign reporting and analytics.
* Collaborate with stakeholders to define KPIs.
* Improve campaign ROI performance.
* Provide input on search engine strategies.
What You Bring To The Team
* 8+ years of B2B digital/inbound marketing experience.
* 6+ years of experience with marketing automation platforms.
* Proven record of supporting sales to meet pipeline targets.
* Experience with Marketing Automation tools like Salesforce, Marketo, and/or HubSpot.
* Strong communication and analytical skills.
* Experience making data-driven decisions to improve campaign performance.
* Ability to manage and optimize lead scoring, nurturing, and management processes.
* Excellent analytical, communication, and leadership skills.
* BA or BS degree in Marketing, Business, or Communications; or relevant experience.
What We Offer
* A great Team and culture – please see our Recruitment Video.
* An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
* Competitive Salary and benefits.
* The opportunity to work within a global and diverse international team.
* A supportive and collaborative environment.
* Colleague Recognition Awards.
About Bentley Systems
Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent's software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems' 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.
www.bentley.com
Equal Opportunity Employer
Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Management and Manufacturing
* Industries
Venture Capital and Private Equity Principals
Referrals increase your chances of interviewing at Bentley iTwin Ventures by 2x
Vice President of Product Engineering, 2 Hour Learning (Remote) - $400,000/year USD
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland 2 days ago
Dublin, County Dublin, Ireland 1 week ago
Associate Director, External Manufacturing Lead (Remote)
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland 2 weeks ago
Dublin, County Dublin, Ireland 1 week ago
Business Development Director, Real World Technology and Data
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland 6 days ago
Dublin, County Dublin, Ireland 2 weeks ago
EMEA Sales Director, ISV Embedded Solutions
Dublin, County Dublin, Ireland 1 week ago
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr