Due to our commitment to sales growth, we now have an opportunity for a Marketing Executive to join our team within the Construction and Hard Landscaping Industry.
The ideal candidate will be a creative and analytical thinker.
They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience.
They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities
Identify target audiences, objectives and desired outcomes of marketing campaign
Research and develop marketing strategy, and evaluate success strategy
Develop content of marketing campaigns
Tracking campaign metrics using tools like Google Analytics and preparing reports on ROI.
Working with in-house designers, external agencies, and printers to produce marketing materials
Stay up-to-date on current marketing trends
Qualifications
Bachelor's degree in marketing or related field
2 - 3 years of relevant experience
Strong analytical, communication, time-management and creativity skills
Strong ability to focus on customer/market and take initiative
Manage SEO and PPC campaigns to ensure the company ranks for searches.
Coordinate with Management and the sales team to ensure displays are up-to-date with new stone collections and reflect current design trends
Oversee the production of physical marketing assets, including stone sample boards, brochures, and price books
Required Skills
Strong analytical, communication, time-management and creativity skills
Strong ability to focus on customer/market and take initiative
Experience with CRM systems, CMS platforms (Shopify), and social media management tools
Create visually-driven content (video and photography) showcasing completed stone installations for Instagram, Pinterest, and the company website
Any coding or HTML experience would be an advantage.
What we Offer
Opportunity to work with a fast-growing ecommerce site
A varied role with exposure to ecommerce, marketing, and operations
Competitive package with great opportunities
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