Job Title:
Product Marketing Manager
Location:
Ireland (Hybrid / On-site)
Employment Type:
Full-time
Overview
We are seeking a strategic and creative
Product Marketing Manager
to lead marketing efforts for our products in Ireland. The ideal candidate will develop and execute marketing strategies that drive product adoption, enhance brand visibility, and support business growth.
Key Responsibilities
* Develop and implement product marketing strategies aligned with business objectives.
* Collaborate with product, sales, and design teams to launch and promote products effectively.
* Conduct market research to understand customer needs, market trends, and competitive landscape.
* Create marketing materials, campaigns, and content to support product initiatives.
* Monitor and analyze product performance metrics and customer feedback to optimize strategies.
* Assist in defining product positioning, messaging, and go-to-market plans.
* Coordinate with internal teams and external agencies to ensure consistent messaging.
Requirements
* Bachelor's degree in Marketing, Business, or related field.
* 3+ years of experience in product marketing, brand management, or related roles.
* Strong analytical, strategic thinking, and problem-solving skills.
* Excellent written and verbal communication skills in English.
* Proficiency in marketing tools, CRM systems, and analytics platforms.
* Ability to manage multiple projects and meet deadlines.
* Eligibility to work in Ireland.
Preferred Qualifications
* Experience in technology, SaaS, or consumer products.
* Familiarity with digital marketing, content marketing, and campaign management.
* Knowledge of product lifecycle management and go-to-market strategies.
What We Offer
* Competitive salary and benefits package.
* Opportunities for professional growth and career development.
* Exposure to diverse marketing initiatives and cross-functional collaboration.
* Supportive and collaborative work environment.