Job Description:
">
We are seeking a highly skilled and experienced Head of Digital Data to lead our digital transformation journey in Ireland. As a key member of our team, you will be responsible for developing and implementing data-driven marketing strategies that drive category and brand growth.
">
About the Role:
">
* You will be at the forefront of our digital transformation journey, delivering market-leading data-driven digital plans.
* You will develop and implement data-driven marketing strategies that enhance customer engagement, drive business growth, and maximize return on investment.
* You will be a strategic problem solver with strong expertise in digital marketing, data analytics, and customer segmentation.
">
About You:
">
This is a hands-on as well as strategic role that requires the ability to manage a team at the day-to-day campaign level while simultaneously driving and inspiring towards big-picture goals and objectives.
">
Key Responsibilities:
">
* Strategy Leadership and Digital Capability: Build digital and data-driven marketing capability within the organization and its agency partners.
* Campaign Management: Lead data-driven digital plans, manage budgets, work with multiple stakeholders and external partners, and use data to evaluate, report business results, and optimize performance.
* Digital-First and Dynamic Digital Creative Development: Support and challenge teams and agencies to deliver high-standard creatives fit for purpose and channels.
* Learning Agenda and Industry Trends: Stay informed on industry trends and provide regular inspiration to teams.
* Governance Standards and Legal Compliance: Ensure that all precision marketing activities uphold governance standards and legal compliance requirements.
* Digital Upskilling: Support and upskill Marketing and Commercial team members in implementing data-driven marketing campaigns.
">
Benefits:
">
We recognize and value performance, offering a highly competitive rewards and benefits package including flexible working arrangements, celebrating our inclusive culture, and fostering a vibrant and inclusive work environment.
">
Requirements:
">
To be considered for this role, you will need to have:
">
* A third-level qualification in Marketing, Communications, Business Administration, Data Science, or a related field (advantageous but not essential).
* Strong leadership skills and several years of experience in digital (8+ years) with advanced expertise in paid digital media advertising strategy, CRM, Paid Media, and data-driven marketing.
* Experience in managing media budgets/forecasts, optimizing spend for maximum return on investment.
* Adaptability and resilience, being constantly curious about consumers and deep understanding of consumer behavior across all digital and media channels.
">
We Offer:
">
Flexible working arrangements, celebrating our inclusive culture, and fostering a vibrant and inclusive work environment.
">
Flexible Working Statement:
">
We offer flexibility in our work arrangements to suit your needs. Talk to us about what flexibility means to you so that you're supported from day one.
">
Additional Information:
">
Please discuss your flexibility needs when applying. We celebrate diversity and encourage our team members to bring their authentic selves to work.