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Job Description
Job Title: Digital Marketing Executive
Employer: Core Optimisation Ltd
Location: Unit 2, Free Zone Bay 137, Shannon Industrial Estate, Shannon, Co. Clare, V14 H529
Salary: €34,000 per year
Hours: 39 hours per week
As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads, Meta platforms, and other digital channels. You bring a strong foundation in strategy, analytics, and content performance. You will also conduct marketing and content audits to support continuous improvement across digital touchpoints.
Responsibilities
* PPC Campaign Management: Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn. Ensure alignment with campaign objectives, continuously improving performance through testing and data analysis.
* Performance Tracking & Reporting: Monitor and report on key performance indicators (KPIs) using tools such as Google Analytics, Meta Ads Manager, and Google Ads. Translate data into actionable insights and recommendations.
* Digital Marketing & Content Audits: Conduct in-depth audits of websites, landing pages, and content assets to evaluate SEO, UX, and overall digital marketing effectiveness. Present findings and improvement opportunities to internal teams or clients.
* A/B Testing & Optimization: Execute A/B and multivariate tests on ad copy, creatives, and landing pages to improve click-through and conversion rates.
* Budget Management: Track ad spend to ensure it aligns with allocated budgets and business goals. Assist in monthly budget forecasting and performance analysis.
* Creative Collaboration: Collaborate with design and content teams to develop ad creatives and messaging that support campaign objectives and reflect brand identity.
* Audience Targeting & Segmentation: Build and refine custom audience segments based on behavioural, demographic, and intent data to maximize campaign relevance and efficiency.
* Competitor & Trend Research: Stay up to date with digital advertising trends, platform updates, and competitor activity to identify new opportunities and maintain a competitive edge.
Qualifications
* Degree or Master Degree in Marketing or Digital Marketing.
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