Product Marketing Strategy Director
Job Description:
This leadership role is responsible for developing and implementing a comprehensive product marketing strategy that aligns with the company's overall business objectives.
Responsibilities:
* Analyze market trends, customer needs, and competitor activity to inform strategic decisions
* Develop and maintain a deep understanding of target audiences, including buyer behaviors, procurement patterns, and competitive dynamics
* Create compelling value propositions, solution messaging, and product positioning across priority products and verticals
* Collaborate with cross-functional teams to drive cohesive storytelling and go-to-market strategies
* Leverage market intelligence to inform pricing discussions, packaging options, adoption levers, and other key business initiatives