Responsibilities
):*
1. Own the international field marketing strategy, developing localized programs that support pipeline goals, market development, and long-term growth in Canada, the UK, and Ireland.
2. Partner with Sales leadership to align on goals, prioritize investments, co-develop playbooks, and ensure tight coordination between marketing activities and outbound sales efforts.
3. Lead integrated, multi-touch campaigns using a mix of field events, ABM, digital tactics, local partnerships, sponsorships, andmunity activations tailored to regional dynamics.
4. Oversee execution and optimization of Toast-hosted and third-party events (tradeshows,munity events, executive dinners, pop-ups) - ensuring they build brand awareness and convert to qualified pipeline.
5. Drive field marketing innovation by piloting new approaches to in-market presence, from localized content and case studies to ambassador programs and market-specific activations.
6. Act as the voice of the international field-gather and share regional insights across Product, Sales, Brand, and Demand Gen to help shape GTM strategy and messaging.
7. Mentor junior marketers, fostering a culture of operational excellence, continuous learning, and data-driven decision-making.
8. Measure and report on program performance, including pipeline creation, conversion impact, engagement, and ROI. Provide insights to guide quarterly planning and resource allocation.
9. Own the budget and field calendar for all international markets, ensuring alignment with business priorities and seamless coordination with global campaigns.
Do You Have the Right Ingredients? (Requirements):
10. 6-8 years of field marketing and demand generation experience, with at least 2 years owning strategy across multiple international markets.
11. Proven ability to partner closely with Sales leaders to build pipeline-generating programs that align with GTM goals.
12. End-to-end experience with event planning and execution, from strategy and messaging to logistics and reporting.
13. Strong understanding of ABM, localized campaign development, and the nuances of scaling field programs across regions.
14. Previous experience using marketing and CRM platforms such as Salesforce, Marketo, and project management tools.
15. Excellentmunication, stakeholder management, and cross-functional collaboration skills.
16. A test-and-learn mindset with a strong focus on oues, accountability, and agility.
Location: London, UK or Dublin, Ireland (Hybrid)
Our Spread* of Total Rewards
We strive to providepetitivepensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters' changing needs. Learn more about our benefits at //careers.toasttab/toast-benefits.
Diversity, Equity, and Inclusion is Baked into our Recipe for Success
At Toast, our employees are our secret ingredient-when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.
We Thrive Together
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurantmunity. To learn more about how we work globally and regionally, check out: //careers.toasttab/locations-toast.
Apply today
Toast ismitted to creating an accessible and inclusive hiring process. As part of thismitment, we strive to provide reasonable amodations for persons with disabilities to enable them to access the hiring process. If you need an amodation to access the job application or interview process, please contact candidateamodations@toasttab.
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