Dublin 18 (Hybrid)
Full clean driver's licence and access to your own car required
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Salary: €60-65K
We are seeking an experienced and creative
Brand Manager
to support a large nationwide franchise network. This is a hands-on role focused on driving local marketing success, strengthening brand presence, and ensuring franchise partners receive the practical support they need to grow
What You'll Do
Marketing Delivery & Campaign Execution
* Bring the national marketing strategy to life across a wide network of franchise businesses.
* Plan and roll out content and campaigns across key social channels (Facebook, Instagram, TikTok, LinkedIn, YouTube).
* Build tailored marketing plans for individual offices based on local opportunities and challenges.
* Adapt wider group campaigns for maximum impact at local level.
Supporting Franchise Partners
* Provide practical, day-to-day marketing support to franchise owners and their teams.
* Visit member offices regularly (around 2 days per week) to offer in-person guidance, troubleshoot challenges, and help them stay consistent with their marketing activity.
* Maintain steady communication with each office to keep campaigns on track.
Digital, Social & Content
* Help franchise members strengthen their digital presence with clear, actionable advice.
* Support them in creating engaging content and understanding what performs well.
* Break down digital metrics into simple insights they can use to improve future activity.
Teamwork & Leadership
* Manage and support the Countrywide Marketing Executive, guiding their day-to-day work and development.
* Work closely with the full marketing team and collaborate with Business Development Managers to support network growth.
Budget & Reporting
* Oversee the National Advertising Fund (NAF) for the franchise group, ensuring budget is used effectively.
* Track and report on key marketing results such as campaign performance, ROI, social engagement and member feedback.
What You'll Bring
* Proven experience in marketing ideally within a franchise, multi-site or property-related environment.
* Strong digital marketing and social media knowledge, with confidence in content creation.
* Experience working with business owners or supporting teams on marketing and lead-generation initiatives.
* Excellent communication and relationship-building skills.
* A proactive, hands-on approach with an ability to juggle travel, office work and admin.
* Experience managing budgets and reporting on campaign performance.
* Ability to mentor and support junior team members.
Get in Touch For further information please contact Fiona Ralph on [email protected] or call