Marketing and Communications Specialist
">
This is an excellent opportunity for a highly skilled and experienced marketing professional to drive business growth and success through effective marketing and communications strategies.
As a Marketing and Communications Specialist, you will be responsible for developing and executing comprehensive marketing strategies, conducting thorough competitor analysis and market research, executing digital marketing initiatives, maintaining and updating the company website and blog, creating and overseeing marketing campaigns, nurturing and maintaining strong client relationships, collaborating with external media agencies and internal design teams, participating in international trade shows and conferences, fostering awareness of company products and services, ensuring successful achievement of business development goals and metrics, supporting sales teams with product demonstrations and presentations, designing and executing social media and email marketing campaigns, compiling and submitting regular reports on campaign performance, and assisting in the creation of case studies and white papers.
Main Tasks:
* Develop and execute comprehensive marketing strategies
* Conduct thorough competitor analysis and market research
* Execute digital marketing initiatives, including SEO, Google AdWords, and social media
* Maintain and update the company website and blog
* Create and oversee marketing campaigns across various channels
* Nurture and maintain strong client relationships
* Collaborate with external media agencies and internal design teams
* Participate in international trade shows and conferences as needed
* Foster awareness of company products and services through targeted marketing efforts
* Ensure successful achievement of business development goals and metrics
* Support sales teams with product demonstrations and presentations
* Design and execute social media and email marketing campaigns
* Compile and submit regular reports on campaign performance
* Assist in the creation of case studies and white papers