Brand Leadership Role
We are seeking an experienced professional to drive consistent messaging, champion brand values and grow salience across all channels.
* The ideal candidate will have at least 5 years dedicated Brand Management/Marketing experience in financial services with a strong understanding of Central Bank and advertising standards regulatory knowledge.
* Digital fluency is required, including advanced competency in executing & analyzing performance data through Google Analytics etc.
Main Responsibilities include:
• Strategic development of the company brand
• Branding initiatives execution
• Competitive market analysis
it includes implementing effective strategies to enhance the business competitive advantage