Company Description
Western Hygiene Supplies Ltd., founded in 1988, is a proudly Irish family business with over 37 years of
experience in the hygiene industry. As Ireland's leading supplier of hygiene and healthcare products, the company is dedicated to exceeding customer expectations through innovative, effective, and sustainable hygiene solutions paired with exceptional service.
With a strong commitment to environmental responsibility, Western Hygiene sources from globally recognized eco-friendly manufacturers and prioritizes high-quality branded products that deliver superior value and industry-leading hygiene standards. The company's dedication to quality and service excellence has earned multiple ISO certifications and prestigious awards for innovation, achievement, and operational excellence.
Western Hygiene has developed a co-brand called ClisteClean.
Ireland's first fully integrated smart 24/7 IoT dishwashing and laundry system.
ClisteClean provides remote and onsite monitoring, cloud-based data insights, automatic chemical replenishment, system optimisation, and best-in-class dosing and warewashing performance.
Western Hygiene continues to set new benchmarks in hygiene, technology, and service, leading the industry forward with reliability, innovation, and customer-focused solutions.
Job Description
This full-time field based role plays a central role in driving the commercial growth strategy of Western Hygiene Supplies Ltd by developing new business and maximising sales within existing customer accounts across designated sectors and territories. The position focuses on building strong customer relationships, promoting innovative hygiene solutions, and delivering consistent revenue growth through consultative, solution led selling.
Acting as a key representative of WHSL in the marketplace, the role involves proactive customer engagement, pipeline development, and the execution of targeted sales initiatives to strengthen brand presence and market share. By identifying opportunities, supporting customer needs with tailored solutions, and collaborating closely with internal teams, the position directly contributes to sustainable business growth, customer retention, and the company's long term success.
1. Purpose of the role
To maximise sales to existing accounts within designated sectors and geographies by upselling innovative systems, line extensions and solutions.
2. Main accountabilities and responsibilities
* Manage sales pipeline in Dynamics to increase sales velocity and achieve sales targets
* Responsible for managing and nurturing relationships with the company's most important clients, ensuring their needs are met and driving business growth.
* Ensure that all At Risk customers are visited face to face on a pre-planned basis prior to the account being classified as Lost Customer on Dynamics
* Actively participate in Blitz days to secure At Risk customers, win new customers and cross and upselling existing
* Ensure that the rotation plan for field sales weeks are fully prepared and agreed with sales manager in advance and ensure that the required number of visits are achieved
* Maximise sales of proprietary systems, innovations, solutions, in order to differentiate WHSL from competition including identifying ClisteClean leads for the ClisteClean team
* Leverage WHSL Virtual Sales Rooms to increase sales efficiency
* Negotiate and close deals with customers to achieve sales targets
* Collaborate with manufacturers when needed to improve the business growth and profitability
* Actively forecast new business to ensure smooth product supply chain
* Keep abreast of changes within given sectors to maximise WHSL ability to meet the business needs of pipeline
* Follow the WHSL sales process and recommend ways to improve
* Proactively use WHSL Performance Management platform to align and follow up on company and personal objectives
3. Experience and qualification requirements
* Degree (or applicable experience) in, Business Administration or related field
* Prior experience in a similar role
* A solid understanding of cross & upselling and stakeholder selling
* A self-starter mentality with the ability to multitask with competing priorities and meet deadlines while maintaining attention to detail
* Ability to perform selling role effectively from home based environment
* A creative thinker with a strong customer orientation
* Excellent interpersonal and communication skills
* Thrive in matrix environments and adept at building relationships with different stakeholders