OverviewElastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.What is The Role: Elastic is seeking a Principal Marketing Strategist to own and drive our AI Discovery Strategy—a multi-channel, multi-surface effort to strengthen authority, credibility, and representation across AI-driven discovery environments and ensure Elastic is surfaced in responses wherever people ask questions. AI visibility is shaped not just by on-site SEO, but by a constellation of online and offline signals: content ecosystems, developer communities, analyst narratives, events, social proof, documentation quality, and brand authority.You will take performance insights and prompt intelligence generated by the SEO team and translate them into strategic, cross-functional initiatives—then drive those initiatives to execution across marketing, product, comms, and beyond.
What You Will Be Doing
AI Visibility Strategy & Ownership
Define and own Elastic’s end-to-end AI Visibility strategy across:
LLMs and answer engines
AI-augmented SERPs
Developer tools and copilots
Analyst, community, and third-party ecosystems
Establish what Elastic needs to be known for in AI systems based on Elastic brand priorities, and ensure those narratives are reinforced everywhere influence is created.
Present regularly to Elastic’s senior leadership team regarding strategic projects and performance in LLM responses
Program Design & Strategic Execution
Translate SEO and LLM performance insights into strategic programs, not one-off tactics.
Identify high-impact initiatives spanning:
Content and documentation strategy
Analyst and influencer engagement
Events, talks, and offline authority signals
Social and community presence
Product and developer education
Build roadmaps, define success metrics, and drive execution through influence and partnership.
Cross-Functional Leadership
Partner closely with:
Product Marketing (messaging and GTM priorities)
SEO (insights, tracking, and diagnostics)
Content, Comms, Developer Marketing, and Events
Product and Engineering (where product truth and credibility matter)
Act as the connective tissue between teams that influence AI visibility but do not traditionally operate as one.
Measurement & Governance
Define what success looks like for AI visibility beyond traffic:
Authority and citation frequency
Narrative consistency
Prompt coverage and accuracy
Establish operating models, decision frameworks, and prioritization mechanisms.
Evangelize AI visibility thinking across Elastic.
What You Bring
10+ years of experience in strategic marketing, brand, content, or platform leadership roles.
Proven ability to own ambiguous, cross-functional programs with no single-channel solution.
Strong systems thinking and program management skills.
Deep understanding of how credibility, authority, and trust are built at scale.
Exceptional stakeholder leadership and executive communication skills.
Comfort influencing without direct ownership or reporting lines.
Experience working in distributed, global organizations.
Bonus Points
Experience with AI platforms, developer ecosystems, or open-source communities.
Deep technical knowledge of LLM behavior, retrieval systems, or semantic search.
Experience partnering with analysts or shaping category narratives
Additional Information - We Take Care of Our People
As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.
We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
Competitive pay based on the work you do here and not your previous salary
Health coverage for you and your family in many locations
Ability to craft your calendar with flexible locations and schedules for many roles
Generous number of vacation days each year
Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
Up to 40 hours each year to use toward volunteer projects you love
Embracing parenthood with a minimum of 16 weeks of parental leave
Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.
We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission.
Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Equal Employment Opportunity (EEO) Poster; and Employee Polygraph Protection Act (EPPA) Poster.
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