Purcelloleary are recruiting for a Marketing person Reporting to the Market Manager Ireland, this is an important role within the Trade Marketing Team and critical to the overall success of our client.
The Marketing planning manager is responsible for creating and delivering the trade strategy and cycle plans for full financial year.The successful candidate needs to create a multi-channel strategy and lead the planning for the sales force so they can deliver appropriate targets around distribution, availability, in store display, and brand development messages which will drive our share and volume for our entire portfolio.
They should also drive the creation of bespoke tools, a compelling set of sales stories.Strong input into an overall company strategy, internal pricing approach and the business planning / operational planning process are expected.Review and refinement of a number of existing trade marketing principles are expected.
Knowledge of the retail universe, retailers, shoppers and consumers will help the postholder provide the information required to understand the key gaps, strengths and weaknesses in performance and to guide key decisions relating to strategy and planning.
Create aligned and agreed channel and sub channel strategy (work with KA, & sales managers)
Deliver a plan and calendar to create market share objectives for tobacco max within traditional retail channels
Create a range of outstanding trade marketing tools
Plan sales force priorities across sub channel universe
Proven track record of successful sales and or trade marketing experience across a number of traditional retail channels
Exceptional knowledge of customer and shopper dynamics across traditional retail channels.
Proven business planning and operational planning capabilities.
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