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Group marketing coordinator

Kildare
Lidon Group
Marketing coordinator
€60,000 - €80,000 a year
Posted: 26 August
Offer description

6 days ago Be among the first 25 applicants

Toyota Naas has a new role for a Group Marketing Coordinator.

This full time role offers an excellent opportunity for the right candidate to apply their marketing expertise and will suit a marketing executive with 3-5 years practical experience who is eager to showcase their marketing skills. The incumbent will be based equally on Toyota Naas and Monasterevin Motors sites.

We’re looking for a dynamic and adaptable individual who can confidently represent the business at community-based events and across social media platforms. The ideal candidate is proactive, collaborative, and equally comfortable engaging with people in person or managing desk-based responsibilities. They should be a strong team player who can also take the lead on initiatives when needed.

The Toyota Principles are #1. Customer First, #2. Respect for all people, and #3.Continuous improvement using Kaizen and Lean 6 Sigma methodologies.

Ideal Candidate


* Have a relevant 3rd level qualification.
* Have 3 to 5 years previous marketing experience, ideally in a busy motor dealership or fast paced business.
* Proactive and confident in representing the business at community-based events, take a proactive approach to initiatives, and collaborate effectively within a team.
* Innovative and creative thinker.
* Excellent interpersonal skills.
* Organisational skills.
* Ability to prioritise competing demands.
* Ability to work under pressure.
* Have a strong work ethic and the ability to work on their own initiative
* Have a valid, clean and full Irish driving licence

Who You Are….

* Progressive, ambitious and innovative
* A results-oriented and growth-focused professional with a collaborative approach and upbeat attitude, continuously identifying and implementing strategies to boost sales.
* Outgoing and people focused; can build and maintain excellent business relationships with colleagues, suppliers and partners
* Motivated, optimistic and agile person who is passionate about customers and business growth
* Have the ability to set and deliver on targets
* Have great attention to detail ; You must be able to adhere to stringent brand guidelines and proof read POS material
* Ability to prioritise tasks and activities
* A basic level of graphic design experience would be a bonus

Employee Benefits:

* 60% Staff Discount
* Employee Rewards Scheme
* Employee Referral Scheme
* Free On-site staff parking
* Excellent Career Progression Opportunities
* Bike to Work Scheme

Key Responsibilities

Digital Marketing & Content Creation

* Create engaging content for all social media platforms, including TikTok (minimum twice weekly). Involving all departments.
* Respond to all comments, reviews, and messages across social channels.
* Keep Google Business Profile up to date and manage Google Ads campaigns.
* Regularly update and manage website content and vehicle listings (Done Deal, Cars Ireland, dealership site).
* Ensure all vehicles have up-to-date photos and videos.
* Design marketing materials including flyers, banners, and digital assets.
* Plan and execute email and SMS marketing campaigns.
* Generate and present weekly/monthly reports on impressions, leads, clicks, engagement, and ROI.
* Read and analyse analytics data to propose actionable marketing strategies.
* Act as the face of the marketing team on social media and in local promotions.

CRM & Lead Management

* Ensure all leads are properly captured in the CRM system.
* Monitor daily lead volume and quality to meet business targets.
* Implement touchpoint strategies to keep customers engaged throughout the ownership journey (e.g., personalized anniversary messages, follow-up after service or sale).

Branding & Promotional Activities

* Coordinate branding for all dealership vehicles in advance (e.g., stickers, decals).
* Ensure dealership site is maintained to Toyota brand standards (flags, banners, signage, showroom).
* Organize on-site events such as open weekends and test drive experiences.
* Partner with local influencers, sports clubs, schools, and community groups to expand local reach and brand visibility.

Cross-Departmental Collaboration

* Host bi-monthly meetings with all departments to align marketing strategies and ensure equal exposure.
* Create and promote regular service and parts offers, tracking performance for ROI.

Community Engagement & Local Promotion

* Represent the dealership at community events and station displays.
* Build partnerships with local organizations to increase community presence (schools, homes, local events etc).
* Use local knowledge to create regionally relevant marketing strategies.

Business Development & Budgeting

* Focus on achieving key marketing goals and supporting business growth (e.g., body repair business).
* Develop and manage the quarterly marketing budget.
* Conduct weekly reviews with management to assess performance and re-align goals.
* At this time we do not require the assistance of recruitment agencies***


Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing and Sales
* Industries

Retail

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Group marketing coordinator
Kildare
Toyota Naas
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