Data Science Manager, Marketing
At Google, we start with the user and end with technology, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems – from the everyday to the epic, from the mundane to the monumental.
About the Role
You will lead projects, translating business problems into analytical solutions and guide your team to implement data science solutions, improve data, develop metrics, and build models for business insights.
Key Responsibilities
* Provide support in media strategy, measurement, and optimization that requires expertise in advanced analytics work, with special focus on MMMs.
* Partner with internal teams in advanced analytics work including data pipelines, experimentation, measurement, and modeling.
* Identify patterns and behaviors that are effective predictors of performance and critical drivers for a successful media plan.
* Deliver customer-centric, data-driven approach, based on a people-based marketing strategy to build, segment, and test audiences for best business results.
* Develop evaluation frameworks for ML and LLM models, large-scale models, new metrics, and investigate anomalies.
Requirements
* A Master's degree or equivalent in a quantitative discipline such as Math, Economics, Statistics, Engineering, Sciences, or equivalent practical experience.
* 7 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis.
* Preferred qualifications:
o 4 years of experience as a people manager within a technical leadership role.
o Experience working with marketing and media data.
o Experience delivering multiple concurrent marketing mix models and Geo-Experiments end-to-end.
o Experience with Cloud products like GCP (Vertex AI) and SageMaker.
o Understanding of Bayesian approaches and modeling frameworks.
Benefits
We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.
Why Join Us?
We offer a dynamic work environment that fosters collaboration, innovation, and growth opportunities. As a Data Science Manager in the Marketing team, you will have the chance to work on challenging projects, develop your skills, and contribute to the success of our organization.